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Whitelisting Is Programmatic's Protectionist Trade Policy

Infectious Media's Managing Director, Attila Jakab, speaks to MediaPost around the topic of ad fraud, brand safety and viewability.
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By: Attila Jakab, on Mar 5, 2018
Whitelisting is a blunt instrument, narrowing media is ultimately ineffective.

Whitelisting is a blunt instrument in the fight against ad fraud

Narrowing media lists is an understandable but ultimately ineffective way of keeping a brand safe online
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By: Marketing, on Apr 2, 2018
Algorithms-In-Computer-Science

Why we need both Data Science & Data Engineering

Next in our Tech Blog series, we discuss the importance of using both Data Scientists and Data Engineers for better programmatic advertising
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By: Marketing, on Apr 3, 2018

Mobile marketing tips from the experts

Dan de Sybel, CTO at IM, features in The Guardian, giving an insight into how advertisers can realise the huge potential of smartphones.
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By: Dan de Sybel, on Apr 4, 2018
Control

How marketers can share data without losing control

Dan de Sybel, Infectious Media’s CTO highlights how marketers can share their data without losing any control.
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By: Dan de Sybel, on Apr 4, 2018
 

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