Programmatic Blog | Technology

Technology

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...

By: Marketing, on Jun 22, 2020

Technology

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.

By: James Coulson, on Jan 20, 2020

Technology

Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...

By: James Coulson, on Aug 6, 2019

Technology

Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...

By: Dan Larden, on Sep 27, 2018

Technology

Why we don’t do release freezes

Below we speak to our Chief Technology Officer, Dan de Sybel, about why Infectious Media doesn't do release freezes, and how this benefits ...

By: Dan de Sybel, on May 6, 2018

Technology

Why scaling to a Million QPS was a win for our tech team and proprietary technology

Our custom-built Demand Side Platform allows our clients to get the granular data they wanted, with full transparency and agility. But how ...

By: Sam Pegler, on Apr 2, 2018

Technology

Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire

Will the upcoming GDPR regulations make the digital duopoly even more dominant in digital media – and, if so, what can smaller players do?

By: Dan de Sybel, on Apr 2, 2018

Technology

How are adtech players are approaching consent in GDPR

With the upcoming GDPR changes, Infectious Media’s CTO, Dan de Sybel speaks to The Drum about how this will affect adtech players.

By: Dan de Sybel, on Apr 2, 2018

Technology

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

Google is still the most dominant company in ad tech, but Amazon is gaining on the search giant. Digiday talks with our CTO, Dan de Sybel

By: Dan de Sybel, on Apr 2, 2018

Technology

Deciding which features to cut

When building ad-tech, sometimes you need to know when to let go. Below we speak to our Technical Product Manager, Darren Whittingslow, on ...

By: Darren Whittingslow, on Apr 2, 2018

Blog

Using Google’s Custom Bidding algorithm to boost digital advertising value

Advice on Google's announcement on new privacy tools & cookie controls

Building your tech stack

Outdoor advertising braced for its programmatic moment

Why we don’t do release freezes

Why scaling to a Million QPS was a win for our tech team and proprietary technology

Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire

How are adtech players are approaching consent in GDPR

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

Deciding which features to cut

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