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How DBS Bank reinvents brand campaigns through innovative storytelling and a full-funnel approach

Case study: How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach
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By: Marketing, on May 27, 2021

Reaching European football fans with Facebook in-stream video ads

In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign audience with ...
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By: Marketing, on May 25, 2021

Fueling acquisition across the funnel

In this case study we will discuss how we worked with M&S to rejuvenate it's brand and produce an 11% lift in incremental purchases by net ...
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By: Marketing, on May 27, 2021

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...
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By: Marketing, on Jun 22, 2020

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.
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By: James Coulson, on Jan 20, 2020

Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...
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By: James Coulson, on Aug 6, 2019

Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...
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By: Dan Larden, on Sep 27, 2018

Why we don’t do release freezes

Below we speak to our Chief Technology Officer, Dan de Sybel, about why Infectious Media doesn't do release freezes, and how this benefits ...
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By: Dan de Sybel, on May 6, 2018

Why scaling to a Million QPS was a win for our tech team and proprietary technology

Our custom-built Demand Side Platform allows our clients to get the granular data they wanted, with full transparency and agility. But how ...
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By: Sam Pegler, on Apr 2, 2018

Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire

Will the upcoming GDPR regulations make the digital duopoly even more dominant in digital media – and, if so, what can smaller players do?
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By: Dan de Sybel, on Apr 2, 2018
 
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