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What does it take to bring programmatic in-house ?

What does it take to in-house programmatic? We speak to Sammy Austin from Autotrader in our third part of our programmatic guide with ISBA.
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By: Marketing, on Apr 4, 2018

The Pros & Cons of Ad Networks and Agency Trading Desks

There are different ways an advertiser can approach programmatic advertising. Each has their own pros and cons that marketers should be ...
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By: Marketing, on Apr 2, 2018

Getting your business fit for Programmatic

Discover how to get your business fit for programmatic and how to implement your strategy
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By: Marketing, on Apr 4, 2018

Ad Blocking

Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is taken from ...
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By: Marketing, on Apr 4, 2018

How to get the right level of viewability

Using the MRC definition, it is reported that viewability of programmatic adverts could be as low as 40%. But this varies considerably by ...
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By: Marketing, on Apr 2, 2018

Understanding Viewability

The definition of a viewable impression was set in 2014 by cross industry body, JICWEBS. This stated that at least 50% of an ad’s pixels ...
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By: Marketing, on Apr 4, 2018

How concerned are advertisers about viewability?

The MRC states that 50% or more of a display ad’s pixels should be in-view for 1 continuous second or longer, or 2 continuous seconds for ...
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By: Marketing, on Apr 2, 2018

Ensuring brand safety in programmatic advertising

Learn the simple steps that marketers can use to put the basic precautions in place to avoid appearing next to undesirable content online.
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By: Marketing, on Apr 2, 2018

Infectious Media launches guide to address growing advertiser concern over media quality

Programmatic specialist Infectious Media launches new guide to address growing advertiser concern over ad fraud, brand safety & viewability
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By: Marketing, on Apr 3, 2018

Mobile app and video ad fraud continue to plague buyers & sellers

How can advertisers avoid ad fraud? Shailin Dhar, anti fraud expert explains how fraud is a problem across 3 areas: mobile, video & ...
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By: Marketing, on Apr 2, 2018
 
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