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Understanding Viewability

The definition of a viewable impression was set in 2014 by cross industry body, JICWEBS. This stated that at least 50% of an ad’s pixels ...
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By: Marketing, on Apr 4, 2018

How concerned are advertisers about viewability?

The MRC states that 50% or more of a display ad’s pixels should be in-view for 1 continuous second or longer, or 2 continuous seconds for ...
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By: Marketing, on Apr 2, 2018

Ensuring brand safety in programmatic advertising

Learn the simple steps that marketers can use to put the basic precautions in place to avoid appearing next to undesirable content online.
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By: Marketing, on Apr 2, 2018

Infectious Media launches guide to address growing advertiser concern over media quality

Programmatic specialist Infectious Media launches new guide to address growing advertiser concern over ad fraud, brand safety & viewability
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By: Marketing, on Apr 3, 2018

Mobile app and video ad fraud continue to plague buyers & sellers

How can advertisers avoid ad fraud? Shailin Dhar, anti fraud expert explains how fraud is a problem across 3 areas: mobile, video & ...
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By: Marketing, on Apr 2, 2018

Combating the ad-fraudsters

Learn how to combat the ad fraudsters within the programmatic industry.
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By: Marketing, on Apr 3, 2018

What you need to create a programmatic advertising strategy

Find out what advertisers need to create a programmatic advertising strategy, taken from our programmatic guide with ISBA.
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By: Marketing, on Apr 24, 2018

Tackling Ad Fraud Requires a New Approach to Programmatic Measurement

Whilst ad fraud continues to create industry headlines, discussion on how to combat it is everywhere. But there is one frequently ...
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By: Attila Jakab, on Apr 3, 2018

How to juggle more agencies in a programmatic world

How can you add another agency to the plan without creating tension or increasing workload? Pete Hanford, Revenue Director, shares his ...
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By: Pete Hanford, on Apr 5, 2018

Why Sorrell is wrong about the in-house programmatic trend

Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious ...
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By: Martin Kelly, on Apr 5, 2018
 
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