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Media agencies must tackle transparency

Mark Ritson: If media agencies do not give clients what they want, they will vote with their feet and take media buying in-house.
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By: Marketing, on Apr 2, 2018

2018 Programmatic Predictions

Dan Larden, global strategic partnerships director, Infectious Media. A more transparent approach to data can restore trust between brands, ...
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By: Dan Larden, on Apr 2, 2018

Why APAC should look to Europe, not the US, for programmatic solutions

Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ...
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By: Attila Jakab, on Apr 2, 2018

High Volume with Safety & Profit Vs Whitelisting

Dan Larden, Global Strategic Partnerships Director, Infectious Media, shares insights on whitelisting - a technique used for brand safety
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By: Dan Larden, on Apr 2, 2018

The challenges of in-housing programmatic

Many advertisers are talking about in-housing their programmatic advertising activity. But what does it really take for an advertiser?
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By: Marketing, on Apr 2, 2018

Looking to in-house your programmatic strategy?

Attila Jakab, Managing Director at Infectious Media provides his advice to advertisers looking to in-house their programmatic strategy.
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By: Attila Jakab, on Apr 2, 2018

Report into the programmatic in-house trend

IM's new research and insights into the current attitudes and trends from marketers about their programmatic advertising
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By: Marketing, on Apr 2, 2018

Are you really ready to in-house programmatic?

We ask Wayne Blodwell from The Programmatic Advisory if in-housing your programmatic advertising is the right thing to do for every brand ...
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By: Wayne Blodwell, on Apr 2, 2018

Taking a Page From the Management Consultants

Clients have become more discerning & realistic in their selection of agency partners, says Infectious Media CEO & co-founder, Martin Kelly
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By: Martin Kelly, on Apr 3, 2018

Keeping your brand safe online shouldn't mean hiding in a programmatic cave

Brand safety has rightfully become a crucial part of digital media planning. How can marketers ensure safety whilst also maximising ...
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By: Attila Jakab, on Apr 2, 2018
 
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