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Looking to in-house your programmatic strategy?

Attila Jakab, Managing Director at Infectious Media provides his advice to advertisers looking to in-house their programmatic strategy.
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By: Attila Jakab, on Apr 2, 2018

Report into the programmatic in-house trend

IM's new research and insights into the current attitudes and trends from marketers about their programmatic advertising
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By: Marketing, on Apr 2, 2018

Are you really ready to in-house programmatic?

We ask Wayne Blodwell from The Programmatic Advisory if in-housing your programmatic advertising is the right thing to do for every brand ...
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By: Wayne Blodwell, on Apr 2, 2018

Taking a Page From the Management Consultants

Clients have become more discerning & realistic in their selection of agency partners, says Infectious Media CEO & co-founder, Martin Kelly
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By: Martin Kelly, on Apr 3, 2018

Keeping your brand safe online shouldn't mean hiding in a programmatic cave

Brand safety has rightfully become a crucial part of digital media planning. How can marketers ensure safety whilst also maximising ...
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By: Attila Jakab, on Apr 2, 2018

What does it take to bring programmatic in-house ?

What does it take to in-house programmatic? We speak to Sammy Austin from Autotrader in our third part of our programmatic guide with ISBA.
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By: Marketing, on Apr 4, 2018

The Pros & Cons of Ad Networks and Agency Trading Desks

There are different ways an advertiser can approach programmatic advertising. Each has their own pros and cons that marketers should be ...
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By: Marketing, on Apr 2, 2018

Getting your business fit for Programmatic

Discover how to get your business fit for programmatic and how to implement your strategy
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By: Marketing, on Apr 4, 2018

Ad Blocking

Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is taken from ...
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By: Marketing, on Apr 4, 2018

How to get the right level of viewability

Using the MRC definition, it is reported that viewability of programmatic adverts could be as low as 40%. But this varies considerably by ...
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By: Marketing, on Apr 2, 2018
 
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