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Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...
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By: Attila Jakab, on Apr 2, 2018

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...
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By: Attila Jakab, on Apr 2, 2018

Data transparency is a key priority for advertisers

Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ...
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By: Dan Larden, on Apr 2, 2018

Is in-housing programmatic the right solution?

Infectious Media hosted a roundtable with leading advertisers to understand their current attitudes towards the in-housing programmatic ...
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By: Marketing, on Apr 2, 2018

5 questions advertisers have about YouTube’s brand-safety measures

How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety ...
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By: Dan Larden, on Apr 2, 2018

Media agencies must tackle transparency

Mark Ritson: If media agencies do not give clients what they want, they will vote with their feet and take media buying in-house.
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By: Marketing, on Apr 2, 2018

2018 Programmatic Predictions

Dan Larden, global strategic partnerships director, Infectious Media. A more transparent approach to data can restore trust between brands, ...
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By: Dan Larden, on Apr 2, 2018

Why APAC should look to Europe, not the US, for programmatic solutions

Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ...
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By: Attila Jakab, on Apr 2, 2018

High Volume with Safety & Profit Vs Whitelisting

Dan Larden, Global Strategic Partnerships Director, Infectious Media, shares insights on whitelisting - a technique used for brand safety
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By: Dan Larden, on Apr 2, 2018

The challenges of in-housing programmatic

Many advertisers are talking about in-housing their programmatic advertising activity. But what does it really take for an advertiser?
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By: Marketing, on Apr 2, 2018
 
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