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Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ...
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By: Martin Kelly, on May 8, 2018

APAC Marketers Need to Get Measurement Right First

Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ...
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By: Attila Jakab, on Apr 13, 2018

Measurement needs a fix

Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ...
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By: Marketing, on Apr 4, 2018

Solving the attribution conundrum with incrementality

Accurate measurement of programmatic advertising is difficult. It has traditionally relied on outdated metrics that do either under- or ...
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By: Chris Ball, on May 30, 2018

Measurement-savvy Advertisers Have Got The Big Agencies Worrying

How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ...
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By: Attila Jakab, on Apr 3, 2018

Client case study: Creating a new incremental model

Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ...
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By: Rachael Morris, on May 25, 2018

Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...
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By: Martin Kelly, on Apr 4, 2018

The Programmatic Future Points to a Hybrid Model

Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ...
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By: Attila Jakab, on Apr 4, 2018

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...
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By: Attila Jakab, on Apr 3, 2018

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...
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By: Attila Jakab, on Apr 3, 2018
 
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