Programmatic Blog

Strategy

Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...

By: Martin Kelly, on Apr 4, 2018

Strategy

The Programmatic Future Points to a Hybrid Model

Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ...

By: Attila Jakab, on Apr 4, 2018

Strategy

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...

By: Attila Jakab, on Apr 3, 2018

Strategy

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...

By: Attila Jakab, on Apr 3, 2018

Strategy

Data transparency is a key priority for advertisers

Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ...

By: Dan Larden, on Apr 3, 2018

Strategy

Is in-housing programmatic the right solution?

Infectious Media hosted a roundtable with leading advertisers to understand their current attitudes towards the in-housing programmatic ...

By: Marketing, on Apr 3, 2018

Strategy

5 questions advertisers have about YouTube’s brand-safety measures

How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety ...

By: Dan Larden, on Apr 3, 2018

Strategy

Media agencies must tackle transparency

Mark Ritson: If media agencies do not give clients what they want, they will vote with their feet and take media buying in-house.

By: Marketing, on Apr 3, 2018

moon-jellyfish-aurelia-aurita-schirmqualle-66321

Strategy

2018 Programmatic Predictions

Dan Larden, global strategic partnerships director, Infectious Media. A more transparent approach to data can restore trust between brands, ...

By: Dan Larden, on Apr 3, 2018

Strategy

Why APAC should look to Europe, not the US, for programmatic solutions

Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ...

By: Attila Jakab, on Apr 3, 2018

Blog

Why the future of programmatic depends on a hybrid model

The Programmatic Future Points to a Hybrid Model

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Full programmatic in-housing is the wrong answer to the right questions

Data transparency is a key priority for advertisers

Is in-housing programmatic the right solution?

5 questions advertisers have about YouTube’s brand-safety measures

Media agencies must tackle transparency

2018 Programmatic Predictions

Why APAC should look to Europe, not the US, for programmatic solutions

Categories

Get exclusive programmatic insight