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Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...
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By: Martin Kelly, on Jun 25, 2018

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ...
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By: Martin Kelly, on Jun 25, 2018

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

With Deutsche Telekom recently introducing its new media operating model across Europe, the company has appointed Infectious Media as ...
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By: Marketing, on Jun 14, 2018

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital.
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By: Martin Kelly, on Jun 14, 2018

The out-of-home commercial model is broken - programmatic is the fix

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel
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By: Dan Larden, on Jun 6, 2018

The future of programmatic is hybrid

With recent IAB research revealing that a majority of brands have created their own internal programmatic teams, Martin Kelly, co-founder ...
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By: Martin Kelly, on Jun 1, 2018

Taking back control: Deutsche Telekom on its journey to create a hybrid media model

Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for greater control and flexibility. Marketing ...
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By: Marketing, on May 31, 2018

What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between ...
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By: Attila Jakab, on May 30, 2018

Why it’s time to solve programmatic’s measurement problem

For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ...
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By: Rachael Morris, on May 29, 2018

Getting better programmatic measurement will stop wasted ad spend

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ...
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By: Rachael Morris, on May 11, 2018
 
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