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Why corporate morality will define the next step in the evolution of digital marketing

Over the next five years, we expect to see ethics, sustainability, and the morality of media investment become an increasingly central ...
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By: James Coulson, on Jul 9, 2021

How advertisers can prepare for the iOS14 changes on Facebook Advertising

Facebook’s reaction to iOS 14 changes and the key actions advertisers can take to limit the impact.
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By: Jonathan D'Souza-Rauto, on Feb 5, 2021

What changes to Apple’s IDFA means for marketers

Apple announced earlier this year it’s Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or ...
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By: Marketing, on Dec 22, 2020

Digital media planning must be reactive if you are to weather the pandemic

In this blog we look at the effect of rapid consumer behaviour change during the pandemic on how brands need to change digital advertising ...
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By: Maria Ostberg, on Oct 2, 2020

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Our CEO pens a ISBA New Normal article - Are we heading for Mediapalooza 2.0? - talking about how the pandemic will impact the advertising ...
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By: Marketing, on Jul 3, 2020

RECORDED WEBINAR: How your brand can Emerge Stronger

In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response.
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By: Marketing, on May 14, 2020

COVID WEBINAR: How advertisers can respond

In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages.
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By: Marketing, on Apr 17, 2020

Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...
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By: Jonathan D'Souza-Rauto, on Feb 12, 2020

The in-housing roadmap to reality

In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.
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By: James Coulson, on Feb 11, 2020

Expedia: Using Programmatic Guaranteed to access the best inventory

Read how we were able to help travel giant Expedia guarantee access to the right people in the right place and beat its CPA target by 82%.
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By: Marketing, on Oct 11, 2019
 
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