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Google Cloud will play a central role in Google’s future of marketing

With the underlying trend of Google consolidating their technology stack, the interplay between GMP and GCP will be one to watch this year.
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By: Jonathan D'Souza-Rauto, on Jan 9, 2020

Will Amazon’s IMDb TV Give AVOD its Pokémon GO Moment?

In this article Dan Larden, managing partner, product and partnerships at Infectious Media, argues that IMDb TV’s UK launch could do for ...
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By: Dan Larden, on Dec 10, 2019

What Brexit Can Teach Brands About In-Housing

Martin Kelly, CEO and co-founder of Infectious Media, uses Brexit as an analogy to discuss the issue of in-housing, and explain why in ...
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By: Martin Kelly, on Dec 10, 2019

2020: The year the service layer fights back

Infectious Media's CEO and Co-founder, Martin Kelly, shares his predictions and insight into what 2020 will hold for the ad tech and ...
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By: Martin Kelly, on Dec 5, 2019

Career Pathways: Holly Hosie, Senior Campaign Executive

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as well as the the career options available to ...
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By: Marketing, on Apr 1, 2021

How do you think about Supply Path Optimisation (SPO) for your business?

What's the best way to create value in the programmatic supply path? Rubicon Project speaks with Infectious Media's Dan Larden about ...
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By: Dan Larden, on Nov 5, 2019

Infectious Media launches in-housing consultancy

Infectious Media this week launched a dedicated consultancy advising clients how to activate, manage and control programmatic media buying ...
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By: Marketing, on Oct 17, 2019

Bringing real-time, programmatic intelligence to out-of-home for John Lewis

To drive awareness of John Lewis' Home Solutions business, Infectious Media created the first real-time traded outdoor advertising campaign ...
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By: Marketing, on Oct 7, 2019

What are you going to do with the unused computers sitting in the corner of your office?

Camara is a charity that takes unused computers from businesses, wipes and refurbishes them, uploads them with bespoke educational ...
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By: Marketing, on Jul 3, 2019

Infectious Media & John Lewis & Partners win the Branding award - Bringing real-time programmatic intelligence to out-of-home for John Lewis

Infectious Media wins the Branding award at The Drum Digital Advertising Awards Europe with John Lewis & Partners.
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By: Marketing, on May 10, 2019
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