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Measuring cross-device uplift during Black Friday 2015

Black Friday is a key opportunity for many retail marketers. But the challenge of cross-device makes accurate measurement difficult
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By: Carter Crouch, on Apr 5, 2018

Using programmatic to join up the customer journey

What could happen if, instead of no sequential order, people received ads in order, with each one building on the last interaction?
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By: Rachael Morris, on Apr 5, 2018
 
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