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2021 AdTech predictions

2021 is going to bring about a new way that digital advertising will operate. Here are the 5 most critical things to focus on this year.
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By: Jonathan D'Souza-Rauto, on Jan 20, 2021

Google Ads Data Hub

Ads Data Hub (ADH) is Google’s answer to privacy-safe attribution and targeting. In Google words, it’s a data warehouse used to perform ...
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By: Luke Ellis, on Jan 15, 2021

How MBNA progressed measurement to prove the true impact of display

MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising.
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By: Marketing, on Oct 11, 2019

Marketers who get measurement wrong are not thinking big enough

Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ...
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By: Chris Cox, on May 24, 2019

Measurement challenges will continue in 2019, why is this and what can you do about it?

Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ...
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By: Chris Cox, on Aug 6, 2019

Advertisers Could Be Damaging Campaigns with ads.txt

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ...
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By: Marketing, on Sep 19, 2018

The problem with ads.txt

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows.
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By: Marketing, on Sep 10, 2018

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...
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By: Chris Cox, on Aug 30, 2018

How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.
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By: Marketing, on Aug 21, 2018

Four pillars of good measurement

What can you do to put the principles in place?
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By: Marketing, on Aug 21, 2018
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