Programmatic Blog | Analytics

Analytics

Advertisers Could Be Damaging Campaigns with ads.txt

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ...

By: Marketing, on Sep 19, 2018

Analytics

The problem with ads.txt

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows.

By: Marketing, on Sep 10, 2018

Analytics

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...

By: Chris Cox, on Aug 30, 2018

Analytics

How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.

By: Marketing, on Aug 21, 2018

Analytics

Four pillars of good measurement

What can you do to put the principles in place?

By: Marketing, on Aug 21, 2018

Analytics

Measurement gold standard

How to achieve the best measurement model

By: Marketing, on Jun 11, 2019

Analytics

Getting the Measure of Programmatic

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ...

By: Rachael Morris, on Jun 8, 2018

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Analytics

A day in the life of... Optimisation & Insights Director at IM

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ...

By: Rachael Morris, on May 17, 2018

Analytics

Creating better engagement metrics with session time

As part of our Insights Blog series, Andrew Dunmall, Senior Data Analyst at Infectious Media explains a clients journey to improve their ...

By: Andrew Dunmall, on May 30, 2018

Analytics

Infectious Media’s Ad Fraud Event

High-profile press on ad fraud, brand safety and viewability has led advertisers to question how to get the best value from programmatic.

By: Marketing, on Apr 3, 2018

Blog

Advertisers Could Be Damaging Campaigns with ads.txt

The problem with ads.txt

The messy reality of new technology

How to move to incremental measurement

Four pillars of good measurement

Measurement gold standard

Getting the Measure of Programmatic

A day in the life of... Optimisation & Insights Director at IM

Creating better engagement metrics with session time

Infectious Media’s Ad Fraud Event

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