Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, simple to use, and deliver impressive numbers. On the surface, ad networks look like a good choice.
But look a bit deeper, and you’ll see many of them do not drive the growth they claim and may be harming your business in the long run.
In this first part of our short video series, we look into the history of display advertising and the role of ad networks within performance marketing with Dan Brown, Director of Digital Performance at MediaSense, Tish House, Senior Performance & Measurement Manager, M&S and James Coulson, Strategy Director, Infectious Media.
In this second part of our video series, we look into how bad measurement makes blackbox ad networks look great, and why cutting ties from these blind ad networks is challenging for advertisers.
In this third and final part of our short video series, we look into how you can make a difference to your business by following these outlined steps.
Download our 5 steps to effective performance advertising whitepaper here.