Programmatic Blog

Strategy

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...

By: Attila Jakab, on Apr 3, 2018

Strategy

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...

By: Attila Jakab, on Apr 3, 2018

Strategy

Data transparency is a key priority for advertisers

Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ...

By: Dan Larden, on Apr 3, 2018

Technology

Why scaling to a Million QPS was a win for our tech team and proprietary technology

Our custom-built Demand Side Platform allows our clients to get the granular data they wanted, with full transparency and agility. But how ...

By: Sam Pegler, on Apr 3, 2018

Strategy

Is in-housing programmatic the right solution?

Infectious Media hosted a roundtable with leading advertisers to understand their current attitudes towards the in-housing programmatic ...

By: Marketing, on Apr 3, 2018

Strategy

5 questions advertisers have about YouTube’s brand-safety measures

How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety ...

By: Dan Larden, on Apr 3, 2018

Strategy

Media agencies must tackle transparency

Mark Ritson: If media agencies do not give clients what they want, they will vote with their feet and take media buying in-house.

By: Marketing, on Apr 3, 2018

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Strategy

2018 Programmatic Predictions

Dan Larden, global strategic partnerships director, Infectious Media. A more transparent approach to data can restore trust between brands, ...

By: Dan Larden, on Apr 3, 2018

News

50 Women in AdTech - featuring IM's Rachael Morris

Our Optimisation & Insight Director, Rachael Morris, has been recognised for her achievements as one of the 50 Women in Ad Tech.

By: Rachael Morris, on Apr 3, 2018

Strategy

Why APAC should look to Europe, not the US, for programmatic solutions

Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ...

By: Attila Jakab, on Apr 3, 2018

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Blog

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Full programmatic in-housing is the wrong answer to the right questions

Data transparency is a key priority for advertisers

Why scaling to a Million QPS was a win for our tech team and proprietary technology

Is in-housing programmatic the right solution?

5 questions advertisers have about YouTube’s brand-safety measures

Media agencies must tackle transparency

2018 Programmatic Predictions

50 Women in AdTech - featuring IM's Rachael Morris

Why APAC should look to Europe, not the US, for programmatic solutions

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