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Taking back control: Deutsche Telekom on its journey to create a hybrid media model

Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for greater control and flexibility. Marketing ...
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By: Marketing, on May 31, 2018

What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between ...
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By: Attila Jakab, on May 30, 2018

Why it’s time to solve programmatic’s measurement problem

For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ...
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By: Rachael Morris, on May 29, 2018

A day in the life of... Optimisation & Insights Director at IM

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ...
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By: Rachael Morris, on May 17, 2018

Getting better programmatic measurement will stop wasted ad spend

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ...
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By: Rachael Morris, on May 11, 2018

Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ...
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By: Martin Kelly, on May 8, 2018

Why we don’t do release freezes

Below we speak to our Chief Technology Officer, Dan de Sybel, about why Infectious Media doesn't do release freezes, and how this benefits ...
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By: Dan de Sybel, on May 6, 2018

Winner of the Best Performance Marketing Technology Award!

Infectious Media wins the Best Performance Marketing Technology Award at the Performance Marketing Awards last night!
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By: Marketing, on Apr 25, 2018

Creating better engagement metrics with session time

As part of our Insights Blog series, Andrew Dunmall, Senior Data Analyst at Infectious Media explains a clients journey to improve their ...
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By: Andrew Dunmall, on Apr 18, 2018

APAC Marketers Need to Get Measurement Right First

Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ...
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By: Attila Jakab, on Apr 13, 2018
 
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