Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...
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By: Martin Kelly, on Apr 4, 2018

The Programmatic Future Points to a Hybrid Model

Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ...
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By: Attila Jakab, on Apr 4, 2018

Career pathways: Connor Slevin

Our Pathway interviews highlight working life and career options available to staff. Here our Senior Ad Ops Manager tells us about his ...
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By: Marketing, on Apr 3, 2018

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...
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By: Attila Jakab, on Apr 3, 2018

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...
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By: Attila Jakab, on Apr 3, 2018

Data transparency is a key priority for advertisers

Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ...
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By: Dan Larden, on Apr 3, 2018

Why scaling to a Million QPS was a win for our tech team and proprietary technology

Our custom-built Demand Side Platform allows our clients to get the granular data they wanted, with full transparency and agility. But how ...
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By: Sam Pegler, on Apr 3, 2018

Is in-housing programmatic the right solution?

Infectious Media hosted a roundtable with leading advertisers to understand their current attitudes towards the in-housing programmatic ...
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By: Marketing, on Apr 3, 2018

5 questions advertisers have about YouTube’s brand-safety measures

How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety ...
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By: Dan Larden, on Apr 3, 2018

Media agencies must tackle transparency

Mark Ritson: If media agencies do not give clients what they want, they will vote with their feet and take media buying in-house.
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By: Marketing, on Apr 3, 2018
 
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