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The problem with ads.txt

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows.
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By: Marketing, on Sep 10, 2018

Career Pathways: James Coulson

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ...
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By: Marketing, on Sep 5, 2018

Career Pathways: Lieke van Velthoven

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ...
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By: Marketing, on Oct 3, 2018

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...
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By: Chris Cox, on Aug 30, 2018

How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.
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By: Marketing, on Aug 21, 2018

Four pillars of good measurement

What can you do to put the principles in place?
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By: Marketing, on Aug 21, 2018

Measurement gold standard

How to achieve the best measurement model
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By: Marketing, on Jun 11, 2019

Changing measurement barriers

There are four key reasons why improving digital media measurement is a complex challenge.
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By: Marketing, on Aug 21, 2018

Infectious Media's work with Camara Education

Infectious Media worked with Camara Education to help improve education in disadvantaged communities around the world, as part of a CSR ...
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By: Marketing, on Aug 21, 2018

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...
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By: Martin Kelly, on Jun 25, 2018
 
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