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Why it’s time to solve programmatic’s measurement problem

For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ...
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By: Rachael Morris, on May 29, 2018
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A day in the life of... Optimisation & Insights Director at IM

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ...
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By: Rachael Morris, on May 17, 2018
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Getting better programmatic measurement will stop wasted ad spend

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ...
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By: Rachael Morris, on May 11, 2018
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Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ...
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By: Martin Kelly, on May 8, 2018
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Why we don’t do release freezes

Below we speak to our Chief Technology Officer, Dan de Sybel, about why Infectious Media doesn't do release freezes, and how this benefits ...
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By: Dan de Sybel, on May 6, 2018
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Winner of the Best Performance Marketing Technology Award!

Infectious Media wins the Best Performance Marketing Technology Award at the Performance Marketing Awards last night!
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By: Marketing, on Apr 25, 2018
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Creating better engagement metrics with session time

As part of our Insights Blog series, Andrew Dunmall, Senior Data Analyst at Infectious Media explains a clients journey to improve their ...
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By: Andrew Dunmall, on May 30, 2018
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APAC Marketers Need to Get Measurement Right First

Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ...
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By: Attila Jakab, on Apr 13, 2018
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Measurement needs a fix

Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ...
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By: Marketing, on Apr 4, 2018
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Infectious Media & Singapore Advertisers Association Launch Programmatic Guide

With the SAA, we launched a Guide to Programmatic Advertising to help APAC marketers navigate today’s complex digital advertising ecosystem
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By: Marketing, on Apr 4, 2018
 

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