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The evolution of social media means the management of this important channel is changing

Social media is an intertwined part of the majority of people's lives, so from a marketing perspective it offers unrivalled opportunities ...
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By: Leike van Velthoven, on Feb 12, 2019
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Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...
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By: James Coulson, on Aug 6, 2019
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Programmatic Trends 2019

We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ...
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By: Martin Kelly, on Feb 12, 2019

Reasons to consider in-housing your programmatic data

As brands begin to take more ownership of their data and better understand consumer journeys, arguably, media agencies still have a better ...
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By: Marketing, on Aug 6, 2019
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Global Programmatic Market Maturity Report 2018

The World Federation of Advertisers and Infectious Media have compiled a unique study into the level of local programmatic maturity around ...
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By: Marketing, on Dec 6, 2018
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Career Pathways: Fredie Unabia

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life at IM, as well as the career options available ...
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By: Marketing, on Nov 26, 2018
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John Lewis runs first out-of-home campaign bought in real time

Infectious Media has launched the UK's first real-time programmatic out-of-home campaign with Primesight to advertise home solutions from ...
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By: Marketing, on Nov 12, 2018
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Infectious Media shortlisted twice in The Wires 2018 awards

We are delighted to be shortlisted for two awards at ExchangeWire's, The Wires Awards, along with our client Experian!
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By: Marketing, on Oct 3, 2018
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Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...
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By: Dan Larden, on Sep 27, 2018
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Advertisers Could Be Damaging Campaigns with ads.txt

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ...
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By: Marketing, on Sep 19, 2018
 

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