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Getting the Measure of Programmatic

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ...
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By: Rachael Morris, on Jun 8, 2018

The out-of-home commercial model is broken - programmatic is the fix

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel
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By: Dan Larden, on Jun 6, 2018

The future of programmatic is hybrid

With recent IAB research revealing that a majority of brands have created their own internal programmatic teams, Martin Kelly, co-founder ...
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By: Martin Kelly, on Jun 1, 2018

Taking back control: Deutsche Telekom on its journey to create a hybrid media model

Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for greater control and flexibility. Marketing ...
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By: Marketing, on May 31, 2018

What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between ...
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By: Attila Jakab, on May 30, 2018

Why it’s time to solve programmatic’s measurement problem

For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ...
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By: Rachael Morris, on May 29, 2018

A day in the life of... Optimisation & Insights Director at IM

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ...
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By: Rachael Morris, on May 17, 2018

Getting better programmatic measurement will stop wasted ad spend

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ...
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By: Rachael Morris, on May 11, 2018

Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ...
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By: Martin Kelly, on May 8, 2018

Why we don’t do release freezes

Below we speak to our Chief Technology Officer, Dan de Sybel, about why Infectious Media doesn't do release freezes, and how this benefits ...
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By: Dan de Sybel, on May 6, 2018
 
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