Programmatic Blog

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News

Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly

Infectious Media's CEO, Martin Kelly, shares his views from the recent acquisition of Epsilon by Publicis Groupe and Alliance Data Systems ...

By: Martin Kelly, on May 1, 2019

News

Infectious Media shortlisted for 6 Drum Digital Advertising Awards

Infectious Media has been shortlisted into 6 categories in the Drum Digital Advertising Awards.

By: Marketing, on Mar 15, 2019

News

Infectious Media celebrates being one of the UK's Best Companies to work for!

Infectious Media has been awarded a 1* accreditation by workplace engagement specialist body Best Companies, placing it as one of the best ...

By: Marketing, on Mar 1, 2019

News

Reports of the death of the cookie have been exaggerated, until now

We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ...

By: James Coulson, on Oct 25, 2019

Strategy

The automation of everything, programmatic everywhere

The growth of programmatic has headlined much of the industry news over the past few years and continues on a significant growth ...

By: Maria Moore, on Aug 6, 2019

Strategy

5G is coming, and it’s going to have a seismic impact on the industry

5G will transform not only the advertising world but will revolutionise how we communicate with the connected consumer. As marketers and ...

By: Dan Gibbins, on Feb 12, 2019

Analytics

Measurement challenges will continue in 2019, why is this and what can you do about it?

Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ...

By: Chris Cox, on Aug 6, 2019

Strategy

Supply chain transparency, and the opportunity to take back control

In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ...

By: Dan Larden, on Feb 12, 2019

Strategy

The evolution of social media means the management of this important channel is changing

Social media is an intertwined part of the majority of people's lives, so from a marketing perspective it offers unrivalled opportunities ...

By: Leike van Velthoven, on Feb 12, 2019

Technology

Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...

By: James Coulson, on Aug 6, 2019

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Blog

Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly

Infectious Media shortlisted for 6 Drum Digital Advertising Awards

Infectious Media celebrates being one of the UK's Best Companies to work for!

Reports of the death of the cookie have been exaggerated, until now

The automation of everything, programmatic everywhere

5G is coming, and it’s going to have a seismic impact on the industry

Measurement challenges will continue in 2019, why is this and what can you do about it?

Supply chain transparency, and the opportunity to take back control

The evolution of social media means the management of this important channel is changing

Building your tech stack

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