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John Lewis runs first out-of-home campaign bought in real time

Infectious Media has launched the UK's first real-time programmatic out-of-home campaign with Primesight to advertise home solutions from ...
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By: Marketing, on Nov 12, 2018
THE WIRES - SHORTLIST

Infectious Media shortlisted twice in The Wires 2018 awards

We are delighted to be shortlisted for two awards at ExchangeWire's, The Wires Awards, along with our client Experian!
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By: Marketing, on Oct 3, 2018
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Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...
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By: Dan Larden, on Sep 27, 2018
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Advertisers Could Be Damaging Campaigns with ads.txt

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ...
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By: Marketing, on Sep 19, 2018
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The problem with ads.txt

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows.
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By: Marketing, on Sep 10, 2018
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Career Pathways: James Coulson

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ...
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By: Marketing, on Sep 5, 2018
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Career Pathways: Lieke van Velthoven

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ...
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By: Marketing, on Oct 3, 2018
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The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...
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By: Chris Cox, on Aug 30, 2018
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How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.
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By: Marketing, on Aug 21, 2018
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Four pillars of good measurement

What can you do to put the principles in place?
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By: Marketing, on Aug 21, 2018
 

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