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The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...
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By: Chris Cox, on Aug 30, 2018

How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.
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By: Marketing, on Aug 21, 2018

Four pillars of good measurement

What can you do to put the principles in place?
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By: Marketing, on Aug 21, 2018

Measurement gold standard

How to achieve the best measurement model
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By: Marketing, on Jun 11, 2019

Changing measurement barriers

There are four key reasons why improving digital media measurement is a complex challenge.
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By: Marketing, on Aug 21, 2018

Infectious Media's work with Camara Education

Infectious Media worked with Camara Education to help improve education in disadvantaged communities around the world, as part of a CSR ...
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By: Marketing, on Aug 21, 2018

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...
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By: Martin Kelly, on Jun 25, 2018

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ...
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By: Martin Kelly, on Jun 25, 2018

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

With Deutsche Telekom recently introducing its new media operating model across Europe, the company has appointed Infectious Media as ...
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By: Marketing, on Jun 14, 2018

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital.
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By: Martin Kelly, on Jun 14, 2018
 
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