Programmatic Blog

Analytics

How MBNA progressed measurement to prove the true impact of display

MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising.

By: Marketing, on Oct 11, 2019

Strategy

Expedia: Using Programmatic Guaranteed to access the best inventory

Read how we were able to help travel giant Expedia guarantee access to the right people in the right place and beat its CPA target by 82%.

By: Marketing, on Oct 11, 2019

Strategy

Advising Deutsche Telekom on its paid media transformation

Case Study: How did Infectious Media help Deutsche Telekom to take control over its advertising by in-housing its digital media strategy?

By: James Coulson, on Oct 11, 2019

News

Bringing real-time, programmatic intelligence to out-of-home for John Lewis

To drive awareness of John Lewis' Home Solutions business, Infectious Media created the first real-time traded outdoor advertising campaign ...

By: Marketing, on Oct 7, 2019

Strategy

How you can make a difference to your business - Video series part 3

In this third and final part of our short performance marketing video series, we look into how advertisers can make a difference to their ...

By: Marketing, on Jul 23, 2019

Strategy

An addiction that’s hard to break? Video series part 2

In this second part of our short performance marketing video series, we look into how bad measurement makes blackbox ad networks look ...

By: Marketing, on Jul 23, 2019

Strategy

Is performance too good to be true? Video series part 1

In this first part of our short performance marketing video series, we look into the history of display advertising and the role of ad ...

By: Marketing, on Jul 23, 2019

Strategy

Stop wasting your money on blackbox ad networks - Video series

Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, ...

By: Marketing, on Jul 10, 2019

News

What are you going to do with the unused computers sitting in the corner of your office?

Camara is a charity that takes unused computers from businesses, wipes and refurbishes them, uploads them with bespoke educational ...

By: Marketing, on Jul 3, 2019

Analytics

Marketers who get measurement wrong are not thinking big enough

Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ...

By: Chris Cox, on May 24, 2019

Blog

How MBNA progressed measurement to prove the true impact of display

Expedia: Using Programmatic Guaranteed to access the best inventory

Advising Deutsche Telekom on its paid media transformation

Bringing real-time, programmatic intelligence to out-of-home for John Lewis

How you can make a difference to your business - Video series part 3

An addiction that’s hard to break? Video series part 2

Is performance too good to be true? Video series part 1

Stop wasting your money on blackbox ad networks - Video series

What are you going to do with the unused computers sitting in the corner of your office?

Marketers who get measurement wrong are not thinking big enough

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