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Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...
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By: Dan Larden, on Sep 27, 2018

Advertisers Could Be Damaging Campaigns with ads.txt

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ...
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By: Marketing, on Sep 19, 2018

The problem with ads.txt

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows.
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By: Marketing, on Sep 10, 2018

Career Pathways: James Coulson

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ...
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By: Marketing, on Sep 5, 2018

Career Pathways: Lieke van Velthoven

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ...
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By: Marketing, on Oct 3, 2018

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...
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By: Chris Cox, on Aug 30, 2018

How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.
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By: Marketing, on Aug 21, 2018

Four pillars of good measurement

What can you do to put the principles in place?
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By: Marketing, on Aug 21, 2018

Measurement gold standard

How to achieve the best measurement model
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By: Marketing, on Aug 21, 2018

Changing measurement barriers

There are four key reasons why improving digital media measurement is a complex challenge.
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By: Marketing, on Aug 21, 2018
 
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