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RTB auf der Überholspur mit der Facebook Exchange

RTB auf der Überholspur mit der Facebook Exchange
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By: Marketing, on Jul 13, 2017

The online advertising impression needs to be replaced

For brand campaigns at a fraction of the cost, online advertising needs guaranteed viewability, says Daniel de Sybel on the Guardian Media ...
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By: Marketing, on Jul 13, 2017

Define It - What Is Programmatic Buying?

Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side ...
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By: Marketing, on Jul 13, 2017

The Facebook Exchange is RTB on Overdrive

Why Facebook’s recent launch of Facebook Exchange (FBX) is a massive opportunity which marketers should capitilise on.
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By: Marketing, on Jul 13, 2017

Le RTB ou l’art de raconter une histoire

Le RTB ou l’art de raconter une histoire
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By: Marketing, on Jul 13, 2017

New report reveals turbulent nature of RTB ad costs and CTRs

Econsultancy article picks up some trends from our Summer 2013 RTB report
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By: Marketing, on Jul 13, 2017

Le RTB en FRANCE

Le RTB en FRANCE
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By: Marketing, on Jul 13, 2017

The Birth of Real Time Bidding

Delve into the beginnings of the data-driven advertising industry and how we arrived in the real-time world of optimised, dynamic ...
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By: Marketing, on Jul 13, 2017

Define It - What Is Programmatic Buying?

Define It - What Is Programmatic Buying?
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By: Marketing, on Jul 13, 2017

Measuring Brand Activity through RTB

Measuring Brand Activity through RTB
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By: Marketing, on Jul 13, 2017
 
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