Programmatic Blog (2)

Man working from home with feet in colourful stripy socks on the table

Strategy

Digital media planning must be reactive if you are to weather the pandemic

In this blog we look at the effect of rapid consumer behaviour change during the pandemic on how brands need to change digital advertising ...

By: Maria Ostberg, on Oct 2, 2020

Strategy

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Our CEO pens a ISBA New Normal article - Are we heading for Mediapalooza 2.0? - talking about how the pandemic will impact the advertising ...

By: Marketing, on Jul 3, 2020

News

Join us for "The Journey Towards In-Housing" panel

Our CEO will be hosting a panel on Covid’s impact on in-housing and operating models at 09.55am UK time on 8th July 2020 as part of the ...

By: Marketing, on Jul 8, 2020

Technology

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...

By: Marketing, on Jun 22, 2020

Strategy

RECORDED WEBINAR: How your brand can Emerge Stronger

In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response.

By: Marketing, on May 14, 2020

Strategy

COVID WEBINAR: How advertisers can respond

In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages.

By: Marketing, on Apr 17, 2020

Strategy

Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...

By: Jonathan D'Souza-Rauto, on Feb 12, 2020

Strategy

The in-housing roadmap to reality

In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.

By: James Coulson, on Feb 11, 2020

Technology

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.

By: James Coulson, on Jan 20, 2020

News

To grow, DTC brands need to break their addiction to social platforms

Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through ...

By: Martin Kelly, on Jan 9, 2020

Blog

Digital media planning must be reactive if you are to weather the pandemic

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Join us for "The Journey Towards In-Housing" panel

Using Google’s Custom Bidding algorithm to boost digital advertising value

RECORDED WEBINAR: How your brand can Emerge Stronger

COVID WEBINAR: How advertisers can respond

Facebook Attribution

The in-housing roadmap to reality

Advice on Google's announcement on new privacy tools & cookie controls

To grow, DTC brands need to break their addiction to social platforms

Categories

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