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Google's Mountain View office

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...
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By: Marketing, on Jun 22, 2020

RECORDED WEBINAR: How your brand can Emerge Stronger

In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response.
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By: Marketing, on May 14, 2020
Covid map

COVID WEBINAR: How advertisers can respond

In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages.
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By: Marketing, on Apr 17, 2020

Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...
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By: Jonathan D'Souza-Rauto, on Feb 12, 2020

The in-housing roadmap to reality

In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.
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By: James Coulson, on Feb 11, 2020

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.
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By: James Coulson, on Jan 20, 2020

To grow, DTC brands need to break their addiction to social platforms

Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through ...
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By: Martin Kelly, on Jan 9, 2020

Why 2020 will, once more, not be the year of the mobile

Whilst 2020 is not the year of the mobile, with 44% of all ecommerce purchases coming through apps, this should be the year for a focused ...
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By: James Coulson, on Jan 9, 2020

The in-housing pendulum will begin to swing back

With in-house brands starting to renew ties with agencies, is the in-housing trend doing a U-turn?
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By: Martin Kelly, on Jan 9, 2020

IMDb TV is set to produce Video-On-Demand’s Pokémon GO moment

The European release of IMDb TV in 2020, ad-supported video on demand (AVOD) has the potential to produce a light bulb moment.
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By: Dan Larden, on Jan 9, 2020
 

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