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The in-housing roadmap to reality

In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.
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By: James Coulson, on Feb 11, 2020

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.
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By: James Coulson, on Jan 20, 2020

To grow, DTC brands need to break their addiction to social platforms

Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through ...
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By: Martin Kelly, on Jan 9, 2020

Why 2020 will, once more, not be the year of the mobile

Whilst 2020 is not the year of the mobile, with 44% of all ecommerce purchases coming through apps, this should be the year for a focused ...
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By: James Coulson, on Jan 9, 2020

The in-housing pendulum will begin to swing back

With in-house brands starting to renew ties with agencies, is the in-housing trend doing a U-turn?
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By: Martin Kelly, on Jan 9, 2020

IMDb TV is set to produce Video-On-Demand’s Pokémon GO moment

The European release of IMDb TV in 2020, ad-supported video on demand (AVOD) has the potential to produce a light bulb moment.
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By: Dan Larden, on Jan 9, 2020

Google’s ‘SameSite’ changes to the cookie heralds its demise

The enforcement of SameSite cookies has the potential to break adtech in the long term, but will it, and if so when?
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By: Dan Larden, on Jan 9, 2020

Automation will save media measurement

With measurement being hampered by GDPR and the death of the third-party cookie, how do marketers need to respond?
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By: James Coulson, on Jan 9, 2020

Adapting to social ecommerce will give a competitive advantage

Consumer media consumption and purchasing habits are changing fast, advertisers must keep up with evolving social commerce platforms to ...
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By: Aliya Rafiq Vaz, on Jan 9, 2020

A useful identity solution will emerge from data privacy

This year marketers must step up their explorations of identity-based solutions to learn how to better build value using the data now ...
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By: Zahra Khakoo, on Jan 9, 2020
 

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