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A useful identity solution will emerge from data privacy

This year marketers must step up their explorations of identity-based solutions to learn how to better build value using the data now ...
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By: Zahra Khakoo, on Jan 9, 2020

Google Cloud will play a central role in Google’s future of marketing

With the underlying trend of Google consolidating their technology stack, the interplay between GMP and GCP will be one to watch this year.
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By: Jonathan D'Souza-Rauto, on Jan 9, 2020
IMDb_TV

Will Amazon’s IMDb TV Give AVOD its Pokémon GO Moment?

In this article Dan Larden, managing partner, product and partnerships at Infectious Media, argues that IMDb TV’s UK launch could do for ...
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By: Dan Larden, on Dec 10, 2019
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What Brexit Can Teach Brands About In-Housing

Martin Kelly, CEO and co-founder of Infectious Media, uses Brexit as an analogy to discuss the issue of in-housing, and explain why in ...
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By: Martin Kelly, on Dec 10, 2019
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2020: The year the service layer fights back

Infectious Media's CEO and Co-founder, Martin Kelly, shares his predictions and insight into what 2020 will hold for the ad tech and ...
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By: Martin Kelly, on Dec 5, 2019
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Career Pathways: Talitha Okirie, Campaign Exec

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as well as the the career options available to ...
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By: Marketing, on Nov 11, 2019
Larden

How do you think about Supply Path Optimisation (SPO) for your business?

What's the best way to create value in the programmatic supply path? Rubicon Project speaks with Infectious Media's Dan Larden about ...
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By: Dan Larden, on Nov 5, 2019
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Infectious Media launches in-housing consultancy

Infectious Media this week launched a dedicated consultancy advising clients how to activate, manage and control programmatic media buying ...
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By: Marketing, on Oct 17, 2019
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How MBNA progressed measurement to prove the true impact of display

MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising.
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By: Marketing, on Oct 11, 2019
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Expedia: Using Programmatic Guaranteed to access the best inventory

Read how we were able to help travel giant Expedia guarantee access to the right people in the right place and beat its CPA target by 82%.
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By: Marketing, on Oct 11, 2019
 

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