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Measurement challenges will continue in 2019, why is this and what can you do about it?

Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ...
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By: Chris Cox, on Feb 5, 2019

Supply chain transparency, and the opportunity to take back control

In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ...
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By: Dan Larden, on Feb 12, 2019

The evolution of social media means the management of this important channel is changing

Social media is an intertwined part of the majority of people's lives, so from a marketing perspective it offers unrivalled opportunities ...
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By: Leike van Velthoven, on Feb 12, 2019

Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...
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By: James Coulson, on Feb 5, 2019

Programmatic Trends 2019

We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ...
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By: Martin Kelly, on Feb 12, 2019

Reasons to consider in-housing your programmatic data

As brands begin to take more ownership of their data and better understand consumer journeys, arguably, media agencies still have a better ...
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By: Marketing, on Jan 11, 2019

Global Programmatic Market Maturity Report 2018

The World Federation of Advertisers and Infectious Media have compiled a unique study into the level of local programmatic maturity around ...
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By: Marketing, on Dec 6, 2018

Career Pathways: Fredie Unabia

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life at IM, as well as the career options available ...
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By: Marketing, on Nov 26, 2018

John Lewis runs first out-of-home campaign bought in real time

Infectious Media has launched the UK's first real-time programmatic out-of-home campaign with Primesight to advertise home solutions from ...
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By: Marketing, on Nov 12, 2018

Infectious Media shortlisted twice in The Wires 2018 awards

We are delighted to be shortlisted for two awards at ExchangeWire's, The Wires Awards, along with our client Experian!
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By: Marketing, on Oct 3, 2018
 
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