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How you can make a difference to your business - Video series part 3

In this third and final part of our short performance marketing video series, we look into how advertisers can make a difference to their ...
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By: Marketing, on Jul 23, 2019
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An addiction that’s hard to break? Video series part 2

In this second part of our short performance marketing video series, we look into how bad measurement makes blackbox ad networks look ...
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By: Marketing, on Jul 23, 2019
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Is performance too good to be true? Video series part 1

In this first part of our short performance marketing video series, we look into the history of display advertising and the role of ad ...
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By: Marketing, on Jul 23, 2019
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Stop wasting your money on blackbox ad networks - Video series

Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, ...
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By: Marketing, on Jul 10, 2019
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What are you going to do with the unused computers sitting in the corner of your office?

Camara is a charity that takes unused computers from businesses, wipes and refurbishes them, uploads them with bespoke educational ...
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By: Marketing, on Jul 3, 2019
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Marketers who get measurement wrong are not thinking big enough

Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ...
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By: Chris Cox, on May 24, 2019
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Infectious Media & John Lewis & Partners win the Branding award - Bringing real-time programmatic intelligence to out-of-home for John Lewis

Infectious Media wins the Branding award at The Drum Digital Advertising Awards Europe with John Lewis & Partners.
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By: Marketing, on May 10, 2019
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Advice on Google's announcement on new privacy tools & cookie controls

The death of the cookie is a prediction that has been around for some time. It's long been suspected that this fragile technology was on ...
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By: James Coulson, on May 10, 2019
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Reflection on the 2018 IAB UK's Digital Adspend Study, and what it means for your brand

Leading thoughts from IM's CEO, Martin Kelly, on how brands should take the results from the recent IAB report to reflect in their strategy
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By: Martin Kelly, on May 8, 2019
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Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly

Infectious Media's CEO, Martin Kelly, shares his views from the recent acquisition of Epsilon by Publicis Groupe and Alliance Data Systems ...
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By: Martin Kelly, on May 1, 2019
 

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