Programmatic Blog

How to move to incremental measurement

August 21, 2018 by Marketing

Here are the key things you need to get right in order to move onto incremental measurement.

Four pillars of good measurement

August 21, 2018 by Marketing

What can you do to put the principles in place?

Measurement gold standard

August 21, 2018 by Marketing

How to achieve the best measurement model

Changing measurement barriers

August 21, 2018 by Marketing

There are four key reasons why improving digital media measurement is a complex challenge.

Infectious Media's work with Camara Education

August 21, 2018 by Marketing

Infectious Media worked with Camara Education to help improve education in disadvantaged

Programmatic in-housing: hybrid models let advertisers take control

June 25, 2018 by Martin Kelly

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and

Time for a New Approach? The Value of First-Party Data

June 25, 2018 by Martin Kelly

There are increasing signs of a major shift taking place in programmatic right now, and at the

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

June 14, 2018 by Marketing

With Deutsche Telekom recently introducing its new media operating model across Europe, the

The digital ad industry must come clean to regain trust

June 12, 2018 by Martin Kelly

There have been numerous calls for the advertising industry to clean up its act, particularly

Getting the Measure of Programmatic

June 08, 2018 by Rachael Morris

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How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.

Four pillars of good measurement

What can you do to put the principles in place?

Measurement gold standard

How to achieve the best measurement model

Changing measurement barriers

There are four key reasons why improving digital media measurement is a complex challenge.

Infectious Media's work with Camara Education

Infectious Media worked with Camara Education to help improve education in disadvantaged

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

With Deutsche Telekom recently introducing its new media operating model across Europe, the

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly

Getting the Measure of Programmatic

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight,

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