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Marketers who get measurement wrong are not thinking big enough

Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ...
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By: Chris Cox, on May 24, 2019
Winner

Infectious Media & John Lewis & Partners win the Branding award - Bringing real-time programmatic intelligence to out-of-home for John Lewis

Infectious Media wins the Branding award at The Drum Digital Advertising Awards Europe with John Lewis & Partners.
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By: Marketing, on May 10, 2019
Google Tools

Advice on Google's announcement on new privacy tools & cookie controls

The death of the cookie is a prediction that has been around for some time. It's long been suspected that this fragile technology was on ...
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By: James Coulson, on May 10, 2019
IAB12

Reflection on the 2018 IAB UK's Digital Adspend Study, and what it means for your brand

Leading thoughts from IM's CEO, Martin Kelly, on how brands should take the results from the recent IAB report to reflect in their strategy
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By: Martin Kelly, on May 8, 2019
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Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly

Infectious Media's CEO, Martin Kelly, shares his views from the recent acquisition of Epsilon by Publicis Groupe and Alliance Data Systems ...
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By: Martin Kelly, on May 1, 2019
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Infectious Media shortlisted for 6 Drum Digital Advertising Awards

Infectious Media has been shortlisted into 6 categories in the Drum Digital Advertising Awards.
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By: Marketing, on Mar 15, 2019
Best Companies Day

Infectious Media celebrates being one of the UK's Best Companies to work for!

Infectious Media has been awarded a 1* accreditation by workplace engagement specialist body Best Companies, placing it as one of the best ...
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By: Marketing, on Mar 1, 2019
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Reports of the death of the cookie have been exaggerated, until now

We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ...
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By: James Coulson, on Feb 5, 2019
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The automation of everything, programmatic everywhere

The growth of programmatic has headlined much of the industry news over the past few years and continues on a significant growth ...
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By: Maria Moore, on Aug 6, 2019
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5G is coming, and it’s going to have a seismic impact on the industry

5G will transform not only the advertising world but will revolutionise how we communicate with the connected consumer. As marketers and ...
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By: Dan Gibbins, on Feb 12, 2019
 

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