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How DBS Bank reinvents brand campaigns through innovative storytelling and a full-funnel approach

Case study: How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach
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By: Marketing, on May 27, 2021

Reaching European football fans with Facebook in-stream video ads

In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign audience with ...
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By: Marketing, on May 25, 2021

Fueling acquisition across the funnel

In this case study we will discuss how we worked with M&S to rejuvenate it's brand and produce an 11% lift in incremental purchases by net ...
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By: Marketing, on May 27, 2021

WEBINAR: What advertisers need to do to embrace a CTV-First Future

The role CTV will play in the future of TV advertising. We will highlight how advertisers can adapt to this rapid shift in viewership and ...
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By: Louis Connor, on Apr 1, 2021

How advertisers can prepare for the iOS14 changes on Facebook Advertising

Facebook’s reaction to iOS 14 changes and the key actions advertisers can take to limit the impact.
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By: Jonathan D'Souza-Rauto, on Feb 5, 2021

To DTC or not to DTC?

The key factors you need to take into account if you are thinking about adding DTC to your distribution strategy.
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By: Louis Connor, on Jan 29, 2021

2021 AdTech predictions

2021 is going to bring about a new way that digital advertising will operate. Here are the 5 most critical things to focus on this year.
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By: Jonathan D'Souza-Rauto, on Jan 20, 2021

Google Ads Data Hub

Ads Data Hub (ADH) is Google’s answer to privacy-safe attribution and targeting. In Google words, it’s a data warehouse used to perform ...
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By: Luke Ellis, on Jan 15, 2021

What changes to Apple’s IDFA means for marketers

Apple announced earlier this year it’s Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or ...
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By: Marketing, on Dec 22, 2020

Kepler and Infectious Media Join Forces

Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, is joining Kepler Group, the US-based ...
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By: Marketing, on Jan 20, 2021
 
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