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WEBINAR: What advertisers need to do to embrace a CTV-First Future

The role CTV will play in the future of TV advertising. We will highlight how advertisers can adapt to this rapid shift in viewership and ...
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By: Louis Connor, on Apr 1, 2021

How advertisers can prepare for the iOS14 changes on Facebook Advertising

Facebook’s reaction to iOS 14 changes and the key actions advertisers can take to limit the impact.
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By: Jonathan D'Souza-Rauto, on Feb 5, 2021

To DTC or not to DTC?

The key factors you need to take into account if you are thinking about adding DTC to your distribution strategy.
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By: Louis Connor, on Jan 29, 2021

2021 AdTech predictions

2021 is going to bring about a new way that digital advertising will operate. Here are the 5 most critical things to focus on this year.
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By: Jonathan D'Souza-Rauto, on Jan 20, 2021

Google Ads Data Hub

Ads Data Hub (ADH) is Google’s answer to privacy-safe attribution and targeting. In Google words, it’s a data warehouse used to perform ...
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By: Luke Ellis, on Jan 15, 2021

What changes to Apple’s IDFA means for marketers

Apple announced earlier this year it’s Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or ...
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By: Marketing, on Dec 22, 2020

Kepler and Infectious Media Join Forces

Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, is joining Kepler Group, the US-based ...
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By: Marketing, on Jan 20, 2021

Digital media planning must be reactive if you are to weather the pandemic

In this blog we look at the effect of rapid consumer behaviour change during the pandemic on how brands need to change digital advertising ...
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By: Maria Ostberg, on Oct 2, 2020

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Our CEO pens a ISBA New Normal article - Are we heading for Mediapalooza 2.0? - talking about how the pandemic will impact the advertising ...
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By: Marketing, on Jul 3, 2020

Join us for "The Journey Towards In-Housing" panel

Our CEO will be hosting a panel on Covid’s impact on in-housing and operating models at 09.55am UK time on 8th July 2020 as part of the ...
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By: Marketing, on Jul 8, 2020
 
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