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The Next Step for Real-Time Advertising

By: MarketingJul 13, 2017

Our CEO, Martin Kelly, features on Exchangewire giving chapter and verse on where the real time advertising industry is headed.

"It’s hard to believe that the first real-time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that was ripe for a change. It made sense for everyone involved, smooth workflow, fair pricing and precise targeting. A raft of new companies were born and predictions of stratospheric growth of programmatic media buying ensued. At a glance, the prophecy is coming true..."

Read more on Exchangewire

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