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The future of real time bidding lies with improving the advertising experience

By: MarketingJul 13, 2017

Our CEO Martin Kelly talks about where the real time industry is headed.campaign__logo.pngSince its emergence in 2010, Real Time Bidding (RTB) has been one of the most over-hyped technologies in advertising. I wrote an article last year where I talked about RTB actually being a huge disappointment and this struck a chord with a number of advertisers that we’ve spoken with who can’t see what all the fuss is about... read more at The Wall

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