Getting the Measure of Programmatic

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ...
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By: Rachael Morris, on Jun 8, 2018

Why it’s time to solve programmatic’s measurement problem

For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ...
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By: Rachael Morris, on May 29, 2018

A day in the life of... Optimisation & Insights Director at IM

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ...
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By: Rachael Morris, on May 17, 2018

Getting better programmatic measurement will stop wasted ad spend

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ...
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By: Rachael Morris, on May 11, 2018

Client case study: Creating a new incremental model

Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ...
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By: Rachael Morris, on May 25, 2018

50 Women in AdTech - featuring IM's Rachael Morris

Our Optimisation & Insight Director, Rachael Morris, has been recognised for her achievements as one of the 50 Women in Ad Tech.
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By: Rachael Morris, on Apr 3, 2018

Could 'incrementality' be key to freeing up digital ad budgets?

How can marketers prove the uplift of their programmatic advertising? And, if they can, would this open up more budget for campaigns
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By: Rachael Morris, on Apr 4, 2018

Why chasing after 100% viewability makes no sense for advertisers

Some advertisers are saying anything under 100% viewability is not acceptable. But this might actually make your campaigns less efficient
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By: Rachael Morris, on Apr 5, 2018

Using programmatic to join up the customer journey

What could happen if, instead of no sequential order, people received ads in order, with each one building on the last interaction?
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By: Rachael Morris, on Apr 5, 2018
 
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