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Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...
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By: Martin Kelly, on Apr 3, 2018

Taking a Page From the Management Consultants

Clients have become more discerning & realistic in their selection of agency partners, says Infectious Media CEO & co-founder, Martin Kelly
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By: Martin Kelly, on Apr 3, 2018

Startups beware: Too much investment too soon can hold back innovation

For most start ups, receiving investment is the lifeblood that enables them to not just exist, but grow. But is too much investment a ...
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By: Martin Kelly, on Apr 3, 2018

Why Sorrell is wrong about the in-house programmatic trend

Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious ...
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By: Martin Kelly, on Apr 5, 2018

Martin Kelly on programmatic in 2015 and where it's headed

BradInsight interviewed our CEO and co-founder Martin Kelly on programmatic in 2015, viewability and walled gardens
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By: Martin Kelly, on Apr 5, 2018

Entrepreneurial lessons from starting in a credit crunch

CEO and co-founder Martin Kelly shares his own experiences on how to get past a financial meltdown and thrive when starting a new business
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By: Martin Kelly, on Apr 5, 2018
 
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