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What Brexit Can Teach Brands About In-Housing

Martin Kelly, CEO and co-founder of Infectious Media, uses Brexit as an analogy to discuss the issue of in-housing, and explain why in ...
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By: Martin Kelly, on Dec 10, 2019

2020: The year the service layer fights back

Infectious Media's CEO and Co-founder, Martin Kelly, shares his predictions and insight into what 2020 will hold for the ad tech and ...
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By: Martin Kelly, on Dec 5, 2019

Reflection on the 2018 IAB UK's Digital Adspend Study, and what it means for your brand

Leading thoughts from IM's CEO, Martin Kelly, on how brands should take the results from the recent IAB report to reflect in their strategy
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By: Martin Kelly, on May 8, 2019

Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly

Infectious Media's CEO, Martin Kelly, shares his views from the recent acquisition of Epsilon by Publicis Groupe and Alliance Data Systems ...
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By: Martin Kelly, on May 1, 2019

Programmatic Trends 2019

We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ...
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By: Martin Kelly, on Feb 12, 2019

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...
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By: Martin Kelly, on Jun 25, 2018

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ...
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By: Martin Kelly, on Jun 25, 2018

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital.
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By: Martin Kelly, on Jun 12, 2018

The future of programmatic is hybrid

With recent IAB research revealing that a majority of brands have created their own internal programmatic teams, Martin Kelly, co-founder ...
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By: Martin Kelly, on Jun 1, 2018

Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ...
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By: Martin Kelly, on May 8, 2018
 
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