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Measurement needs a fix

Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ...
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By: Marketing, on Apr 4, 2018

Infectious Media & Singapore Advertisers Association Launch Programmatic Guide

With the SAA, we launched a Guide to Programmatic Advertising to help APAC marketers navigate today’s complex digital advertising ecosystem
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By: Marketing, on Apr 3, 2018

Why joining Tech City UK’s Future Fifty has the potential to help us grow faster

We are proud to have been named one Tech City UK's 2018 Future Fifty, alongside a privileged few late stage tech companies.
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By: Marketing, on Apr 2, 2018

Career pathways: Connor Slevin

Our Pathway interviews highlight working life and career options available to staff. Here our Senior Ad Ops Manager tells us about his ...
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By: Marketing, on Apr 2, 2018

Is in-housing programmatic the right solution?

Infectious Media hosted a roundtable with leading advertisers to understand their current attitudes towards the in-housing programmatic ...
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By: Marketing, on Apr 2, 2018

Media agencies must tackle transparency

Mark Ritson: If media agencies do not give clients what they want, they will vote with their feet and take media buying in-house.
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By: Marketing, on Apr 2, 2018

Infectious Media take home three awards at The Wires Awards!

We're celebrating three award wins at TheWires: Best B2C Campaign with John Lewis, Best Agency AdOps Team and the Grand Prix award!
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By: Marketing, on Apr 2, 2018

The challenges of in-housing programmatic

Many advertisers are talking about in-housing their programmatic advertising activity. But what does it really take for an advertiser?
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By: Marketing, on Apr 2, 2018

Report into the programmatic in-house trend

IM's new research and insights into the current attitudes and trends from marketers about their programmatic advertising
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By: Marketing, on Apr 2, 2018

Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

Creative seems to be a focus for much of their activity thus far – where, presumably, fat consultancy fees can be charged to clients.
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By: Marketing, on Apr 2, 2018
 
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