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What changes to Apple’s IDFA means for marketers

Apple announced earlier this year it’s Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or ...
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By: Marketing, on Dec 22, 2020

Kepler and Infectious Media Join Forces

Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, is joining Kepler Group, the US-based ...
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By: Marketing, on Jan 20, 2021

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Our CEO pens a ISBA New Normal article - Are we heading for Mediapalooza 2.0? - talking about how the pandemic will impact the advertising ...
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By: Marketing, on Jul 3, 2020

Join us for "The Journey Towards In-Housing" panel

Our CEO will be hosting a panel on Covid’s impact on in-housing and operating models at 09.55am UK time on 8th July 2020 as part of the ...
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By: Marketing, on Jul 8, 2020
Google's Mountain View office

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...
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By: Marketing, on Jun 22, 2020

RECORDED WEBINAR: How your brand can Emerge Stronger

In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response.
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By: Marketing, on May 14, 2020
Covid map

COVID WEBINAR: How advertisers can respond

In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages.
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By: Marketing, on Apr 17, 2020

Career Pathways: Holly Hosie, Senior Campaign Executive

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as well as the the career options available to ...
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By: Marketing, on Apr 1, 2021
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Infectious Media launches in-housing consultancy

Infectious Media this week launched a dedicated consultancy advising clients how to activate, manage and control programmatic media buying ...
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By: Marketing, on Oct 17, 2019
MBNA-ad

How MBNA progressed measurement to prove the true impact of display

MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising.
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By: Marketing, on Oct 11, 2019
 

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