Programmatic Blog | Marketing

Technology

DBS Bank reinvents brand campaigns with innovative storytelling and a full-funnel approach

Case study: How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach

By: Marketing, on Jul 14, 2021

Technology

Reaching European football fans with Facebook in-stream video ads

In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign audience with ...

By: Marketing, on May 25, 2021

Technology

Fueling acquisition across the funnel

In this case study we will discuss how we worked with M&S to rejuvenate it's brand and produce an 11% lift in incremental purchases by net ...

By: Marketing, on May 27, 2021

Strategy

What changes to Apple’s IDFA means for marketers

Apple announced earlier this year it’s Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or ...

By: Marketing, on Dec 22, 2020

News

Kepler and Infectious Media Join Forces

Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, is joining Kepler Group, the US-based ...

By: Marketing, on Jan 20, 2021

Strategy

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Our CEO pens a ISBA New Normal article - Are we heading for Mediapalooza 2.0? - talking about how the pandemic will impact the advertising ...

By: Marketing, on Jul 3, 2020

News

Join us for "The Journey Towards In-Housing" panel

Our CEO will be hosting a panel on Covid’s impact on in-housing and operating models at 09.55am UK time on 8th July 2020 as part of the ...

By: Marketing, on Jul 8, 2020

Technology

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...

By: Marketing, on Jun 22, 2020

Strategy

RECORDED WEBINAR: How your brand can Emerge Stronger

In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response.

By: Marketing, on May 14, 2020

Strategy

COVID WEBINAR: How advertisers can respond

In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages.

By: Marketing, on Apr 17, 2020

Blog

DBS Bank reinvents brand campaigns with innovative storytelling and a full-funnel approach

Reaching European football fans with Facebook in-stream video ads

Fueling acquisition across the funnel

What changes to Apple’s IDFA means for marketers

Kepler and Infectious Media Join Forces

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Join us for "The Journey Towards In-Housing" panel

Using Google’s Custom Bidding algorithm to boost digital advertising value

RECORDED WEBINAR: How your brand can Emerge Stronger

COVID WEBINAR: How advertisers can respond

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