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How advertisers can prepare for the iOS14 changes on Facebook Advertising

Facebook’s reaction to iOS 14 changes and the key actions advertisers can take to limit the impact.
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By: Jonathan D'Souza-Rauto, on Feb 5, 2021

2021 AdTech predictions

2021 is going to bring about a new way that digital advertising will operate. Here are the 5 most critical things to focus on this year.
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By: Jonathan D'Souza-Rauto, on Jan 20, 2021

Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...
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By: Jonathan D'Souza-Rauto, on Feb 12, 2020

Google Cloud will play a central role in Google’s future of marketing

With the underlying trend of Google consolidating their technology stack, the interplay between GMP and GCP will be one to watch this year.
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By: Jonathan D'Souza-Rauto, on Jan 9, 2020

Is creativity limited by data?

The advent of programmatic advertising has enabled advertisers to use data to drive the performance of their online display campaigns.
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By: Jonathan D'Souza-Rauto, on Apr 5, 2018
 
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