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Google Cloud will play a central role in Google’s future of marketing

With the underlying trend of Google consolidating their technology stack, the interplay between GMP and GCP will be one to watch this year.
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By: Jonathan D'Souza-Rauto, on Jan 9, 2020

Is creativity limited by data?

The advent of programmatic advertising has enabled advertisers to use data to drive the performance of their online display campaigns.
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By: Jonathan D'Souza-Rauto, on Apr 5, 2018
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