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Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...
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By: Jonathan D'Souza-Rauto, on Feb 12, 2020

Google Cloud will play a central role in Google’s future of marketing

With the underlying trend of Google consolidating their technology stack, the interplay between GMP and GCP will be one to watch this year.
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By: Jonathan D'Souza-Rauto, on Jan 9, 2020

Is creativity limited by data?

The advent of programmatic advertising has enabled advertisers to use data to drive the performance of their online display campaigns.
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By: Jonathan D'Souza-Rauto, on Apr 5, 2018
 
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