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Advice on Google's announcement on new privacy tools & cookie controls

The death of the cookie is a prediction that has been around for some time. It's long been suspected that this fragile technology was on ...
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By: James Coulson, on Aug 6, 2019

Reports of the death of the cookie have been exaggerated, until now

We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ...
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By: James Coulson, on Feb 5, 2019

Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...
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By: James Coulson, on Aug 6, 2019

The four tricks marketers miss with their own data

James Coulson, Strategy Director at Infectious Media, reveals four easy-wins that most marketers miss out on.
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By: James Coulson, on Apr 4, 2018
 
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