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The in-housing roadmap to reality

In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.
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By: James Coulson, on Jan 15, 2020

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.
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By: James Coulson, on Jan 20, 2020

Why 2020 will, once more, not be the year of the mobile

Whilst 2020 is not the year of the mobile, with 44% of all ecommerce purchases coming through apps, this should be the year for a focused ...
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By: James Coulson, on Jan 9, 2020

Automation will save media measurement

With measurement being hampered by GDPR and the death of the third-party cookie, how do marketers need to respond?
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By: James Coulson, on Jan 9, 2020

Advising Deutsche Telekom on its paid media transformation

Case Study: How did Infectious Media help Deutsche Telekom to take control over its advertising by in-housing its digital media strategy?
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By: James Coulson, on Oct 11, 2019

Reports of the death of the cookie have been exaggerated, until now

We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ...
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By: James Coulson, on Oct 25, 2019

Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...
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By: James Coulson, on Aug 6, 2019

The four tricks marketers miss with their own data

James Coulson, Strategy Director at Infectious Media, reveals four easy-wins that most marketers miss out on.
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By: James Coulson, on Apr 4, 2018
 
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