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Supply chain transparency, and the opportunity to take back control

In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ...
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By: Dan Larden, on Feb 12, 2019

Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...
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By: Dan Larden, on Sep 27, 2018

The out-of-home commercial model is broken - programmatic is the fix

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel
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By: Dan Larden, on Jun 6, 2018

Data transparency is a key priority for advertisers

Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ...
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By: Dan Larden, on Apr 2, 2018

5 questions advertisers have about YouTube’s brand-safety measures

How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety ...
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By: Dan Larden, on Apr 2, 2018

2018 Programmatic Predictions

Dan Larden, global strategic partnerships director, Infectious Media. A more transparent approach to data can restore trust between brands, ...
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By: Dan Larden, on Apr 2, 2018

High Volume with Safety & Profit Vs Whitelisting

Dan Larden, Global Strategic Partnerships Director, Infectious Media, shares insights on whitelisting - a technique used for brand safety
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By: Dan Larden, on Apr 2, 2018
 
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