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IMDb TV is set to produce Video-On-Demand’s Pokémon GO moment

The European release of IMDb TV in 2020, ad-supported video on demand (AVOD) has the potential to produce a light bulb moment.
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By: Dan Larden, on Jan 9, 2020

Google’s ‘SameSite’ changes to the cookie heralds its demise

The enforcement of SameSite cookies has the potential to break adtech in the long term, but will it, and if so when?
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By: Dan Larden, on Jan 9, 2020

Will Amazon’s IMDb TV Give AVOD its Pokémon GO Moment?

In this article Dan Larden, managing partner, product and partnerships at Infectious Media, argues that IMDb TV’s UK launch could do for ...
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By: Dan Larden, on Dec 10, 2019

How do you think about Supply Path Optimisation (SPO) for your business?

What's the best way to create value in the programmatic supply path? Rubicon Project speaks with Infectious Media's Dan Larden about ...
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By: Dan Larden, on Nov 5, 2019

Supply chain transparency, and the opportunity to take back control

In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ...
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By: Dan Larden, on Feb 12, 2019

Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...
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By: Dan Larden, on Sep 27, 2018

The out-of-home commercial model is broken - programmatic is the fix

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel
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By: Dan Larden, on Jun 6, 2018

Data transparency is a key priority for advertisers

Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ...
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By: Dan Larden, on Apr 2, 2018

5 questions advertisers have about YouTube’s brand-safety measures

How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety ...
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By: Dan Larden, on Apr 2, 2018

2018 Programmatic Predictions

Dan Larden, global strategic partnerships director, Infectious Media. A more transparent approach to data can restore trust between brands, ...
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By: Dan Larden, on Apr 2, 2018
 
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