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Marketers who get measurement wrong are not thinking big enough

Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ...
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By: Chris Cox, on May 24, 2019

Measurement challenges will continue in 2019, why is this and what can you do about it?

Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ...
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By: Chris Cox, on Aug 6, 2019

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...
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By: Chris Cox, on Aug 30, 2018
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