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What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between ...
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By: Attila Jakab, on May 30, 2018

APAC Marketers Need to Get Measurement Right First

Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ...
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By: Attila Jakab, on Apr 13, 2018

Measurement-savvy Advertisers Have Got The Big Agencies Worrying

How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ...
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By: Attila Jakab, on Apr 3, 2018

The Programmatic Future Points to a Hybrid Model

Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ...
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By: Attila Jakab, on Apr 4, 2018

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...
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By: Attila Jakab, on Apr 3, 2018

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...
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By: Attila Jakab, on Apr 3, 2018

Why APAC should look to Europe, not the US, for programmatic solutions

Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ...
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By: Attila Jakab, on Apr 3, 2018

Looking to in-house your programmatic strategy?

Attila Jakab, Managing Director at Infectious Media provides his advice to advertisers looking to in-house their programmatic strategy.
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By: Attila Jakab, on Apr 3, 2018

An embargo on programmatic spells disaster for trade 

Rather than limiting programmatic spend through tight whitelisting, look at how measurement strategies are contributing to quality concerns
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By: Attila Jakab, on Apr 3, 2018

Whitelisting Is Programmatic's Protectionist Trade Policy

Infectious Media's Managing Director, Attila Jakab, speaks to MediaPost around the topic of ad fraud, brand safety and viewability.
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By: Attila Jakab, on Apr 3, 2018
 
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