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ISBA New Normal: Are we heading for Mediapalooza 2.0?

Our CEO pens a ISBA New Normal article - Are we heading for Mediapalooza 2.0? - talking about how the pandemic will impact the advertising ...
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By: Marketing, on Jul 3, 2020

Join us for "The Journey Towards In-Housing" panel

Our CEO will be hosting a panel on Covid’s impact on in-housing and operating models at 09.55am UK time on 8th July 2020 as part of the ...
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By: Marketing, on Jul 8, 2020

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...
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By: Marketing, on Jun 22, 2020

RECORDED WEBINAR: How your brand can Emerge Stronger

In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response.
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By: Marketing, on May 14, 2020

COVID WEBINAR: How advertisers can respond

In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages.
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By: Marketing, on Apr 17, 2020

Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...
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By: Jonathan D'Souza-Rauto, on Feb 12, 2020

The in-housing roadmap to reality

In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.
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By: James Coulson, on Feb 11, 2020

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.
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By: James Coulson, on Jan 20, 2020

To grow, DTC brands need to break their addiction to social platforms

Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through ...
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By: Martin Kelly, on Jan 9, 2020

Why 2020 will, once more, not be the year of the mobile

Whilst 2020 is not the year of the mobile, with 44% of all ecommerce purchases coming through apps, this should be the year for a focused ...
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By: James Coulson, on Jan 9, 2020
 
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