Reports of the death of the cookie have been exaggerated, until now

We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ...
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By: James Coulson, on Feb 5, 2019

The automation of everything, programmatic everywhere

The growth of programmatic has headlined much of the industry news over the past few years and continues on a significant growth ...
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By: Maria Moore, on Feb 5, 2019

5G is coming, and it’s going to have a seismic impact on the industry

5G will transform not only the advertising world but will revolutionise how we communicate with the connected consumer. As marketers and ...
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By: Dan Gibbins, on Feb 12, 2019

Measurement challenges will continue in 2019, why is this and what can you do about it?

Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ...
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By: Chris Cox, on Feb 5, 2019

Supply chain transparency, and the opportunity to take back control

In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ...
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By: Dan Larden, on Feb 12, 2019

The evolution of social media means the management of this important channel is changing

Social media is an intertwined part of the majority of people's lives, so from a marketing perspective it offers unrivalled opportunities ...
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By: Leike van Velthoven, on Feb 12, 2019

Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...
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By: James Coulson, on Feb 5, 2019

Programmatic Trends 2019

We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ...
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By: Martin Kelly, on Feb 12, 2019

Reasons to consider in-housing your programmatic data

As brands begin to take more ownership of their data and better understand consumer journeys, arguably, media agencies still have a better ...
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By: Marketing, on Jan 11, 2019

Global Programmatic Market Maturity Report 2018

The World Federation of Advertisers and Infectious Media have compiled a unique study into the level of local programmatic maturity around ...
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By: Marketing, on Dec 6, 2018
 
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