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Google Ads Data Hub

Ads Data Hub (ADH) is Google’s answer to privacy-safe attribution and targeting. In Google words, it’s a data warehouse used to perform ...
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By: Luke Ellis, on Jan 15, 2021

What changes to Apple’s IDFA means for marketers

Apple announced earlier this year it’s Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or ...
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By: Marketing, on Dec 22, 2020

Kepler and Infectious Media Join Forces

Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, is joining Kepler Group, the US-based ...
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By: Marketing, on Dec 4, 2020

Digital media planning must be reactive if you are to weather the pandemic

In this blog we look at the effect of rapid consumer behaviour change during the pandemic on how brands need to change digital advertising ...
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By: Maria Ostberg, on Oct 2, 2020

ISBA New Normal: Are we heading for Mediapalooza 2.0?

Our CEO pens a ISBA New Normal article - Are we heading for Mediapalooza 2.0? - talking about how the pandemic will impact the advertising ...
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By: Marketing, on Jul 3, 2020

Join us for "The Journey Towards In-Housing" panel

Our CEO will be hosting a panel on Covid’s impact on in-housing and operating models at 09.55am UK time on 8th July 2020 as part of the ...
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By: Marketing, on Jul 8, 2020

Using Google’s Custom Bidding algorithm to boost digital advertising value

In this case study we show how Google's new Custom Bidding algorithm on DV360 has the potential to add significant value to digital ...
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By: Marketing, on Jun 22, 2020

RECORDED WEBINAR: How your brand can Emerge Stronger

In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response.
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By: Marketing, on May 14, 2020

COVID WEBINAR: How advertisers can respond

In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages.
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By: Marketing, on Apr 17, 2020

Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...
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By: Jonathan D'Souza-Rauto, on Feb 12, 2020
 
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