Taking back control: Deutsche Telekom on its journey to create a hybrid media model

Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for greater control and flexibility. Marketing ...
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By: Marketing, on May 31, 2018

What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between ...
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By: Attila Jakab, on May 30, 2018

Why it’s time to solve programmatic’s measurement problem

For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ...
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By: Rachael Morris, on May 29, 2018

Getting better programmatic measurement will stop wasted ad spend

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ...
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By: Rachael Morris, on May 11, 2018

Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ...
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By: Martin Kelly, on May 8, 2018

APAC Marketers Need to Get Measurement Right First

Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ...
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By: Attila Jakab, on Apr 13, 2018

Measurement needs a fix

Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ...
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By: Marketing, on Apr 4, 2018

Solving the attribution conundrum with incrementality

Accurate measurement of programmatic advertising is difficult. It has traditionally relied on outdated metrics that do either under- or ...
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By: Chris Ball, on May 30, 2018

Measurement-savvy Advertisers Have Got The Big Agencies Worrying

How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ...
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By: Attila Jakab, on Apr 3, 2018

Client case study: Creating a new incremental model

Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ...
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By: Rachael Morris, on May 25, 2018
 
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