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5G is coming, and it’s going to have a seismic impact on the industry

5G will transform not only the advertising world but will revolutionise how we communicate with the connected consumer. As marketers and ...
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By: Dan Gibbins, on Feb 12, 2019

Supply chain transparency, and the opportunity to take back control

In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ...
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By: Dan Larden, on Feb 12, 2019

The evolution of social media means the management of this important channel is changing

Social media is an intertwined part of the majority of people's lives, so from a marketing perspective it offers unrivalled opportunities ...
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By: Leike van Velthoven, on Feb 12, 2019

Programmatic Trends 2019

We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ...
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By: Martin Kelly, on Feb 12, 2019

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...
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By: Martin Kelly, on Jun 25, 2018

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ...
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By: Martin Kelly, on Jun 25, 2018

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

With Deutsche Telekom recently introducing its new media operating model across Europe, the company has appointed Infectious Media as ...
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By: Marketing, on Jun 14, 2018

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital.
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By: Martin Kelly, on Jun 14, 2018

The out-of-home commercial model is broken - programmatic is the fix

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel
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By: Dan Larden, on Jun 6, 2018

The future of programmatic is hybrid

With recent IAB research revealing that a majority of brands have created their own internal programmatic teams, Martin Kelly, co-founder ...
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By: Martin Kelly, on Jun 1, 2018
 
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