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Advertisers Could Be Damaging Campaigns with ads.txt

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ...
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By: Marketing, on Sep 19, 2018

The problem with ads.txt

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows.
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By: Marketing, on Sep 10, 2018

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...
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By: Chris Cox, on Aug 30, 2018

How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.
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By: Marketing, on Aug 21, 2018

Four pillars of good measurement

What can you do to put the principles in place?
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By: Marketing, on Aug 21, 2018

Measurement gold standard

How to achieve the best measurement model
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By: Marketing, on Aug 21, 2018

Getting the Measure of Programmatic

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ...
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By: Rachael Morris, on Jun 8, 2018

A day in the life of... Optimisation & Insights Director at IM

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ...
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By: Rachael Morris, on May 17, 2018

Creating better engagement metrics with session time

As part of our Insights Blog series, Andrew Dunmall, Senior Data Analyst at Infectious Media explains a clients journey to improve their ...
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By: Andrew Dunmall, on May 30, 2018

Infectious Media’s Ad Fraud Event

High-profile press on ad fraud, brand safety and viewability has led advertisers to question how to get the best value from programmatic.
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By: Marketing, on Apr 3, 2018
 
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