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The challenges of in-housing programmatic

Many advertisers are talking about in-housing their programmatic advertising activity. But what does it really take for an advertiser?
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By: Marketing, on Apr 3, 2018

Looking to in-house your programmatic strategy?

Attila Jakab, Managing Director at Infectious Media provides his advice to advertisers looking to in-house their programmatic strategy.
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By: Attila Jakab, on Apr 3, 2018

Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire

Will the upcoming GDPR regulations make the digital duopoly even more dominant in digital media – and, if so, what can smaller players do?
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By: Dan de Sybel, on Apr 3, 2018

Report into the programmatic in-house trend

IM's new research and insights into the current attitudes and trends from marketers about their programmatic advertising
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By: Marketing, on Apr 3, 2018

How are adtech players are approaching consent in GDPR

With the upcoming GDPR changes, Infectious Media’s CTO, Dan de Sybel speaks to The Drum about how this will affect adtech players.
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By: Dan de Sybel, on Apr 3, 2018

Are you really ready to in-house programmatic?

We ask Wayne Blodwell from The Programmatic Advisory if in-housing your programmatic advertising is the right thing to do for every brand ...
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By: Wayne Blodwell, on Apr 3, 2018

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

Google is still the most dominant company in ad tech, but Amazon is gaining on the search giant. Digiday talks with our CTO, Dan de Sybel
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By: Dan de Sybel, on Apr 3, 2018

Deciding which features to cut

When building ad-tech, sometimes you need to know when to let go. Below we speak to our Technical Product Manager, Darren Whittingslow, on ...
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By: Darren Whittingslow, on Apr 3, 2018

Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

Creative seems to be a focus for much of their activity thus far – where, presumably, fat consultancy fees can be charged to clients.
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By: Marketing, on Apr 3, 2018

Infectious Media wins big at the Masters of Marketing Awards!

We are delighted to announce that Infectious Media won an award at the Masters of Marketing 2017 Awards last night, within the Programmatic ...
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By: Marketing, on Apr 3, 2018
 
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