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Solving the attribution conundrum with incrementality

Accurate measurement of programmatic advertising is difficult. It has traditionally relied on outdated metrics that do either under- or ...
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By: Chris Ball, on May 30, 2018

Measurement-savvy Advertisers Have Got The Big Agencies Worrying

How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ...
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By: Attila Jakab, on Apr 3, 2018

Client case study: Creating a new incremental model

Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ...
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By: Rachael Morris, on May 25, 2018

Why joining Tech City UK’s Future Fifty has the potential to help us grow faster

We are proud to have been named one Tech City UK's 2018 Future Fifty, alongside a privileged few late stage tech companies.
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By: Marketing, on Apr 3, 2018

Career Pathways: Jessica Man

Jessica Man, Technical Product Manager in our London office, tells us about her journey at Infectious Media and how she thinks more women ...
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By: Rosie Shimell, on Apr 4, 2018

Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...
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By: Martin Kelly, on Apr 4, 2018

The Programmatic Future Points to a Hybrid Model

Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ...
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By: Attila Jakab, on Apr 4, 2018

Career pathways: Connor Slevin

Our Pathway interviews highlight working life and career options available to staff. Here our Senior Ad Ops Manager tells us about his ...
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By: Marketing, on Apr 3, 2018

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...
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By: Attila Jakab, on Apr 3, 2018

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...
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By: Attila Jakab, on Apr 3, 2018
 
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