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Taking back control: Deutsche Telekom on its journey to create a hybrid media model

May 31, 2018 Marketing

Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for

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What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

May 30, 2018 Attila Jakab

With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is

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Why it’s time to solve programmatic’s measurement problem

May 29, 2018 Rachael Morris

For too long, agencies and brands haven’t focused on what campaigns are really trying to

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A day in the life of... Optimisation & Insights Director at IM

May 17, 2018 Rachael Morris

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and

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Getting better programmatic measurement will stop wasted ad spend

May 11, 2018 Rachael Morris

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where

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Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

May 08, 2018 Martin Kelly

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin

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Why we don’t do release freezes

May 06, 2018 Dan de Sybel

Below we speak to our Chief Technology Officer, Dan de Sybel, about why Infectious Media doesn't

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Winner of the Best Performance Marketing Technology Award!

April 25, 2018 Marketing

Infectious Media wins the Best Performance Marketing Technology Award at the Performance

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Creating better engagement metrics with session time

April 18, 2018 Andrew Dunmall

As part of our Insights Blog series, Andrew Dunmall, Senior Data Analyst at Infectious Media

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APAC Marketers Need to Get Measurement Right First

April 13, 2018 Attila Jakab

Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in

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