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Measurement-savvy Advertisers Have Got The Big Agencies Worrying

March 28, 2018 Attila Jakab

How do you know if your digital advertising is driving actual business uplift?

Measurement of

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Client case study: Creating a new incremental model

March 27, 2018 Rachael Morris

A large number of advertisers are unhappy with the how they measure the impact of their

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Why joining Tech City UK’s Future Fifty has the potential to help us grow faster

March 14, 2018 Marketing

We have been named one of Tech City UK's 2018 Future Fifty, alongside a privileged few late

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Career Pathways: Jessica Man

March 08, 2018 Rosie Shimell

Our Infectious Media ‘Pathways’ series of interviews aims to highlight working life in the

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Why the future of programmatic depends on a hybrid model

March 02, 2018 Martin Kelly

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look towards

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The Programmatic Future Points to a Hybrid Model

February 27, 2018 Attila Jakab

There’s no doubt the media buying industry is aimed towards a programmatic future.

But with

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Career pathways: Connor Slevin

February 22, 2018 Marketing

Our Pathway interviews highlight working life and career options available to staff. Here our

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Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

February 20, 2018 Attila Jakab

Current events and changes in the industry are influencing the way that brands work with their

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Full programmatic in-housing is the wrong answer to the right questions

February 15, 2018 Attila Jakab

Brands might be keen to bring programmatic buying in-house but the best solution lies in a

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Data transparency is a key priority for advertisers

February 13, 2018 Dan Larden

Data providers are next on Pernod Ricard’s hit list to uncover which companies are secretly

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