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The Agency And Consultancy Collision

As advertising agencies look to ape consultancies, and consultancies trespass into agency territory, this Exchangewire article examines ...
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By: Marketing, on Jul 13, 2017

Le nombre d’impressions n’est pas l’indicateur le plus pertinent pour mesurer l’efficacité des campagnes.

Le nombre d’impressions n’est pas l’indicateur le plus pertinent pour mesurer l’efficacité des campagnes.
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By: Marketing, on Jul 13, 2017

How RTB Has Changed Our Industry

In many ways, I’m not sure the industry has moved on that much in the way that RTB is being utilised. The immediate set of benefits...
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By: Marketing, on Jul 13, 2017

Infographic: Real-Time Bidding Year Review Europe

Infographic: Real-Time Bidding Year Review Europe
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By: Marketing, on Jul 13, 2017

L'e-pub aux enchères tire un marché morose en 2012

L'e-pub aux enchères tire un marché morose en 2012
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By: Marketing, on Jul 13, 2017

RTB auf der Überholspur mit der Facebook Exchange

RTB auf der Überholspur mit der Facebook Exchange
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By: Marketing, on Jul 13, 2017

The online advertising impression needs to be replaced

For brand campaigns at a fraction of the cost, online advertising needs guaranteed viewability, says Daniel de Sybel on the Guardian Media ...
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By: Marketing, on Jul 13, 2017

Define It - What Is Programmatic Buying?

Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side ...
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By: Marketing, on Jul 13, 2017

The Facebook Exchange is RTB on Overdrive

Why Facebook’s recent launch of Facebook Exchange (FBX) is a massive opportunity which marketers should capitilise on.
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By: Marketing, on Jul 13, 2017

Le RTB ou l’art de raconter une histoire

Le RTB ou l’art de raconter une histoire
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By: Marketing, on Jul 13, 2017
 
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