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MarTech - TechBytes with Dan de Sybel

TechBites interview with Dan de Sybel by MarTech
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By: Dan de Sybel, on Apr 3, 2018

Whitelisting is a blunt instrument in the fight against ad fraud

Narrowing media lists is an understandable but ultimately ineffective way of keeping a brand safe online
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By: Marketing, on Apr 3, 2018

Infectious Media shortlisted in the Media Week Awards 2017

IM has been shortlisted in the Media Week Awards into the International Campaign category, focusing on re-wiring Expedia's international ...
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By: Marketing, on Apr 3, 2018

What does it take to bring programmatic in-house ?

What does it take to in-house programmatic? We speak to Sammy Austin from Autotrader in our third part of our programmatic guide with ISBA.
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By: Marketing, on Apr 24, 2018

The Pros & Cons of Ad Networks and Agency Trading Desks

There are different ways an advertiser can approach programmatic advertising. Each has their own pros and cons that marketers should be ...
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By: Marketing, on Apr 3, 2018

Getting your business fit for Programmatic

Discover how to get your business fit for programmatic and how to implement your strategy
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By: Marketing, on Apr 24, 2018

Ad Blocking

Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is taken from ...
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By: Marketing, on Apr 24, 2018

How to get the right level of viewability

Using the MRC definition, it is reported that viewability of programmatic adverts could be as low as 40%. But this varies considerably by ...
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By: Marketing, on Apr 3, 2018

Understanding Viewability

The definition of a viewable impression was set in 2014 by cross industry body, JICWEBS. This stated that at least 50% of an ad’s pixels ...
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By: Marketing, on Apr 24, 2018

How concerned are advertisers about viewability?

The MRC states that 50% or more of a display ad’s pixels should be in-view for 1 continuous second or longer, or 2 continuous seconds for ...
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By: Marketing, on Apr 3, 2018
 
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