Programmatic Trends 2019

We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ...
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By: Martin Kelly, on Feb 12, 2019

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...
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By: Martin Kelly, on Jun 25, 2018

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ...
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By: Martin Kelly, on Jun 25, 2018

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital.
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By: Martin Kelly, on Jun 14, 2018

The future of programmatic is hybrid

With recent IAB research revealing that a majority of brands have created their own internal programmatic teams, Martin Kelly, co-founder ...
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By: Martin Kelly, on Jun 1, 2018

Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ...
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By: Martin Kelly, on May 8, 2018

Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...
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By: Martin Kelly, on Apr 4, 2018

Taking a Page From the Management Consultants

Clients have become more discerning & realistic in their selection of agency partners, says Infectious Media CEO & co-founder, Martin Kelly
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By: Martin Kelly, on Apr 3, 2018

Startups beware: Too much investment too soon can hold back innovation

For most start ups, receiving investment is the lifeblood that enables them to not just exist, but grow. But is too much investment a ...
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By: Martin Kelly, on Apr 3, 2018

Why Sorrell is wrong about the in-house programmatic trend

Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious ...
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By: Martin Kelly, on Apr 5, 2018
 
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