Programmatic Technology

Advertisers need an appreciation of how different pieces of technology can work together to realise their objectives.
Read More
By: Marketing, on Apr 24, 2018

Mobile app and video ad fraud continue to plague buyers & sellers

How can advertisers avoid ad fraud? Shailin Dhar, anti fraud expert explains how fraud is a problem across 3 areas: mobile, video & ...
Read More
By: Marketing, on Apr 3, 2018

Programmatic campaign planning

Programmatic campaign planning
Read More
By: Marketing, on Apr 24, 2018

Combating the ad-fraudsters

Learn how to combat the ad fraudsters within the programmatic industry.
Read More
By: Marketing, on Feb 14, 2019

Programmatic advertising has changed the rules of traditional media buying

Programmatic advertising has changed the rules of traditional media buying
Read More
By: Marketing, on Apr 24, 2018

What you need to create a programmatic advertising strategy

Find out what advertisers need to create a programmatic advertising strategy, taken from our programmatic guide with ISBA.
Read More
By: Marketing, on Apr 24, 2018

How to Evolve your Marketing Strategy using Programmatic.

How to Evolve your Marketing Strategy using Programmatic.
Read More
By: Marketing, on Apr 24, 2018

Career Pathways: Marie Turk

Career Pathways: Marie Turk
Read More
By: Marketing, on Jul 14, 2017

The barriers & impacts of programmatic

The barriers & impacts of programmatic
Read More
By: Marketing, on Apr 24, 2018

How does Programmatic work?

The first step in getting the most from programmatic advertising is an understanding of how it works.
Read More
By: Marketing, on Apr 24, 2018
 
Get monthly programmatic insights into your inbox