Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to work in marketing and technology. This article was originally published in Econsultancy.
Econsultancy: Please describe your job: What do you do?
Rachael Morris: I'm the Insight and Optimisation Director, managing our ad operations and insight teams at Infectious Media. We are an international programmatic agency that partners with global brands to deliver effective media campaigns. I'm responsible for the broader direction these two teams take, and for our business' approach to analytics and measurement.
Additionally, I manage larger strategic projects - for example, over the past year we've been reviewing our commercial model and product offerings. I've been able to help with several aspects of this project, coordinating across multiple teams to improve the way we work with clients.
E: Whereabouts do you sit within the organisation? Who do you report to?
RM: I sit at the joining point between the traditional agency functions of the activation team and the technology side of our business. I sit within the senior management team and report to Attila Jakab, our Managing Director, who has been managing me for four years now, so we have a good working relationship.
I work closely with our Client Services Director and Director of Technology, as we'll often have to work on business-wide projects that involve all our teams.