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Advertisers Could Be Damaging Campaigns with ads.txt

September 19, 2018 Marketing

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in

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The problem with ads.txt

September 10, 2018 Marketing

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from

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Career Pathways: James Coulson

September 05, 2018 Marketing

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as

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Career Pathways: Lieke van Velthoven

September 05, 2018 Marketing

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as

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The messy reality of new technology

August 30, 2018 Chris Cox

When it comes to measurement and attribution, marketers should temper any expectations that

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How to move to incremental measurement

August 21, 2018 Marketing

Here are the key things you need to get right in order to move onto incremental measurement. 

 

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Four pillars of good measurement

August 21, 2018 Marketing

What can you do to put the principles in place?

 

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Measurement gold standard

August 21, 2018 Marketing

How to achieve the best measurement model

 

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Changing measurement barriers

August 21, 2018 Marketing

There are four key reasons why improving digital media measurement is a complex challenge. 

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Infectious Media's work with Camara Education

August 21, 2018 Marketing

Infectious Media worked with Camara Education to help improve education in disadvantaged

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