Blog

Stay Updated

Programmatic in-housing: hybrid models let advertisers take control

June 25, 2018 Martin Kelly

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and

Read More

Time for a New Approach? The Value of First-Party Data

June 25, 2018 Martin Kelly

There are increasing signs of a major shift taking place in programmatic right now, and at the

Read More

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

June 14, 2018 Marketing

With Deutsche Telekom recently introducing its new media operating model across Europe, the

Read More

The digital ad industry must come clean to regain trust

June 12, 2018 Martin Kelly

There have been numerous calls for the advertising industry to clean up its act, particularly

Read More

Getting the Measure of Programmatic

June 08, 2018 Rachael Morris

Programmatic has a measurement problem.  Rachael Morris, Director of optimisation and insight,

Read More

The out-of-home commercial model is broken - programmatic is the fix

June 06, 2018 Dan Larden

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer,

Read More

The future of programmatic is hybrid

June 01, 2018 Martin Kelly

With recent IAB research revealing that a majority of brands have created their own internal

Read More

Taking back control: Deutsche Telekom on its journey to create a hybrid media model

May 31, 2018 Marketing

Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for

Read More

What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

May 30, 2018 Attila Jakab

With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is

Read More

Why it’s time to solve programmatic’s measurement problem

May 29, 2018 Rachael Morris

For too long, agencies and brands haven’t focused on what campaigns are really trying to

Read More