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John Lewis runs first out-of-home campaign bought in real time

November 12, 2018 Marketing

Executions will promote Home Solutions from the retailer.

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Infectious Media shortlisted twice in The Wires 2018 awards

October 01, 2018 Marketing

We are delighted to be shortlisted for two awards at ExchangeWire's, The Wires Awards, along

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Outdoor advertising braced for its programmatic moment

September 27, 2018 Dan Larden

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go

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Advertisers Could Be Damaging Campaigns with ads.txt

September 19, 2018 Marketing

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in

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The problem with ads.txt

September 10, 2018 Marketing

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from

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Career Pathways: James Coulson

September 05, 2018 Marketing

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as

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Career Pathways: Lieke van Velthoven

September 05, 2018 Marketing

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as

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The messy reality of new technology

August 30, 2018 Chris Cox

When it comes to measurement and attribution, marketers should temper any expectations that

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How to move to incremental measurement

August 21, 2018 Marketing

Here are the key things you need to get right in order to move onto incremental measurement. 

 

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Four pillars of good measurement

August 21, 2018 Marketing

What can you do to put the principles in place?

 

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